Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Strategic Communications

Feb 19, 2024 / by Lori Kantor / Art by Mark Miller

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

Nov 30, 2023 / by Wayne Pereanu, PhD / Art by Jess Huddy

Biosimilars are similar versions of biologics, which are drugs made from living sources. Here’s everything you need to know about how they’re made, what they treat, and why they’re desirable.

Jun 14, 2023 / by Lori Kantor

This blog post examines what integrated campaigns, why they’re important, and the elements of an integrated marketing strategy.

Mar 17, 2023 / by Lori Kantor

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Dec 15, 2022 / by Kerry Bennett and William Harris

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Aug 3, 2022 / by Isaac Villavicencio and William Harris

Powerful headlines take work, but few resources explain how to write killer headlines that get readers to click. This blog covers all of the bases.

Jun 22, 2022 / by Kerry Bennett

This blog post will examine the value of internal and external strategic communications for business growth and illustrate this concept with three real-world examples.

Sep 17, 2021 / by Andrew Porterfield

Demonstrated progress in sustainability can help build relationships and show your company’s authentic commitment to environmental and social issues.

Oct 17, 2020 / by Sue George and Leslie Harris

These internal communications best practices can either build or reinforce a communications culture.

Aug 19, 2019 / by Sue George and William Harris

Effective messaging isn’t only about what you say — it’s also about how and when you say it to whom

May 15, 2019 / by Sue George and William Harris

Sun Tzu, author of The Art of War, is often regarded as one of history’s greatest military strategists. According to the Chinese general, if you want to defeat your enemy, you must know them as well as you know yourself. The same is true if you’re marketing a brand — to succeed, you must know your competition.

Jan 3, 2019 / by William Harris

The quest for perfection is everywhere, and it’s easy to get sucked in. But perfection can be detrimental, especially to small business owners or marketing managers who have long to-do lists and fewer productive hours to get things done. Let’s take a look at some of the consequences of an unhealthy obsession with perfection — and how we can use perfection to make us more productive.

Aug 22, 2017 / by William Harris

Eclipse mania may be fading (along with the white-hot images on our retinas), but the idea of an eclipse — an obscuring of light from one celestial body by the passage of another between it and an observer — made me think about how this phenomenon applies to communications. Is it possible to behave in such a way or deliver messages in such a way that the audience only remembers the person sending, not the content being sent?

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Sustainability Communications: Companies must embrace sustainability as a core value or risk being accused of greenwashing.

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