Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Strategic Communications

Dec 7, 2023 / by Kerry Bennett / Artwork by Jess Huddy

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Jun 14, 2023 / by Lori Kantor

This blog post examines what integrated campaigns, why they’re important, and the elements of an integrated marketing strategy.

Mar 17, 2023 / by Lori Kantor

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Dec 15, 2022 / by Kerry Bennett and William Harris

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Aug 3, 2022 / by Isaac Villavicencio and William Harris

Powerful headlines take work, but few resources explain how to write killer headlines that get readers to click. This blog covers all of the bases.

Jun 22, 2022 / by Kerry Bennett

This blog post will examine the value of internal and external strategic communications for business growth and illustrate this concept with three real-world examples.

Sep 17, 2021 / by Sue George

In this article, we explain how to create a simple, concise internal communications strategy that you can use in any industry.

Apr 4, 2020 / by By Sue George

The last time you bought a car, did rational thought or emotions guide your decision? Read on for more on rational versus emotional branding and how it affects consumer behavior.

Jul 28, 2019 / by Sue George and William Harris

Also called vision boards or inspiration boards, mood boards are tools for communicating a feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool.

Apr 1, 2019 / by Sue George and William Harris

It’s easy to get overwhelmed by the terabyte-sized mountain of data that piles up every day from our business systems and processes. But the mountains of data represent a goldmine of opportunity — if you can find the right nuggets. That’s where KPIs come in. Grab your harness and pick axe and let’s start exploring the majestic wonder of KPIs.

Oct 28, 2018 / by William Harris

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.

Aug 15, 2017 / by Katie LaBranche

Call it a slogan. Call it a cutline. Call it a tagline. Whatever you call it, just don’t dismiss it as a piece of throwaway marketing language. A powerful tagline can help you differentiate your business and attract new customers.

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