Amid a quickly changing landscape and competition from both novel and conventional food sources, packaging, and services, foodtech companies often must overcome potential customers’ doubts and hesitation, mistrust, or lack of understanding before they can grow and thrive beyond a niche market. Asking customers to transition from entrenched food systems can make it difficult for emerging companies to break into the market.
Recognizing these challenges, foodtech companies need to use clear messaging that explains and illustrates the science behind their novel products without oversimplification or weighty technical language. With a menu of communication tools and strategies focused on establishing a powerful brand presence and educating stakeholders about the benefits of their products, foodtech companies can build a trustworthy reputation while maintaining flexibility and agility to handle rapid changes in the industry.
Branding + Positioning
In the crowded and fast-paced foodtech world, a strong, focused brand message reflects the essential qualities of your company, and, with a laser-focused positioning strategy, serves to establish your brand’s identity and attract your target audience. As a science-focused communications company with decades of experience in researching, planning and designing brand strategies and campaigns about complex products and services, Cobalt has the knowledge and creativity to meet the varied marketing needs of growing foodtech companies. Our team of talented strategists, writers and designers works every day to help our clients with small and large tasks to meet their branding and communications goals. We know that in the competitive foodtech industry, striking design and relevant and targeted content based on in-depth research and strategy are key to building brand awareness and establishing credibility.
Marketing content can be delivered in a wide variety of formats and styles, from quick bites to lengthy explainers, in text, illustrations, infographics, videos and more. Choosing the right menu of messages is essential. An integrated approach to marketing mixes the most effective and relevant tools and styles for your target audience, sprinkling messages across the media landscape. From trade shows to social media, blog posts, email campaigns and website content, every deliverable Cobalt produces is focused on meeting your unique marketing and communication goals. Our skilled writers and designers are curious and excited to learn about our clients’ innovative companies and products and their communication needs. We take the time to understand your complex challenges and solutions and collaborate with your team, applying our creativity, knowledge and experience to creating content that sets your business apart from the competition.
Design is the special sauce in creating strong and effective marketing communications and our design team is committed to adding the perfect punch of flavor to every project. We are energized by the challenge of creating visual statements that capture attention, illustrate complicated processes and products, and inspire deeper engagement. From dynamic artwork to accompany the creative copy our writers produce to thoughtfully designed email campaigns, landing pages, social media posts, ads and print collateral, our designers specialize in using visual communication best practices to create content that elegantly makes content shine. Their decades of hands-on experience and knowledge of B2B marketing principles bring clarity to the technical subject matter inherent to the foodtech industry.
As a strategic communications agency serving science- and R&D-driven organizations, we specialize in highly technical markets where complex ideas and information must be conveyed with clarity. Our team includes writers, designers, strategists and content architects, all working together to help you reach — and engage — your internal and external audiences.