Success Story
2020 Corporate Responsibility Report
Cobalt designed West’s 2020 CSR Report as an interactive flipbook, with animations and videos to elevate content and drive engagement. >
Understanding(x)
Understanding:
Isolation
The concept of isolation has plagued individuals and piqued philosophers and poets for centuries. In this Understanding feature, we examine the past, present and future of isolation from our unique position as survivors of the COVID-19 pandemic. >
Success Story
GORE STA-PURE Flexible Freeze Container Promotional Campaign
Cobalt’s “Not That You Would, But You Could” concept placed STA-PURE Flexible Freeze Containers in extreme environments to emphasize the product’s cold-chain strength and durability. >
Success Story
LAL Reagent Products Catalog
With continuing development of its limulus amebocyte lysate (LAL) reagent, FUJIFILM Wako tasked Cobalt with a major overhaul of its product catalog. Our answer was a vibrant, eye-catching publication that reorganized the content and reenergized the brand. >
Success Story
By Your Side: A brand initiative enhanced using a signature visual
For West Pharmaceutical Services, Cobalt created a signature visual — a graphic “W” meant to echo the diamond in the West logo and to provide a vehicle to flexibly showcase products and people. >
Understanding(x)
Understanding:
Deep Thinking
With the advent of the digital revolution, the typical human attention span dropped to eight seconds — we have to continually refocus our thoughts to achieve a deep level of thinking. But deep thinking leads to valuable thoughts, which lead to valuable actions. >
Success Story
