The Art + Science of Understanding

Success Story

2020 Corporate Responsibility Report

Cobalt designed West’s 2020 CSR Report as an interactive flipbook, with animations and videos to elevate content and drive engagement. >

Understanding(x)

Understanding:
Isolation

The concept of isolation has plagued individuals and piqued philosophers and poets for centuries. In this Understanding feature, we examine the past, present and future of isolation from our unique position as survivors of the COVID-19 pandemic. >

Success Story

GORE STA-PURE Flexible Freeze Container Promotional Campaign

Cobalt’s “Not That You Would, But You Could” concept placed STA-PURE Flexible Freeze Containers in extreme environments to emphasize the product’s cold-chain strength and durability. >

Success Story

LAL Reagent Products Catalog

With continuing development of its limulus amebocyte lysate (LAL) reagent, FUJIFILM Wako tasked Cobalt with a major overhaul of its product catalog. Our answer was a vibrant, eye-catching publication that reorganized the content and reenergized the brand. >

Success Story

By Your Side: A brand initiative enhanced using a signature visual

For West Pharmaceutical Services, Cobalt created a signature visual — a graphic “W” meant to echo the diamond in the West logo and to provide a vehicle to flexibly showcase products and people. >

Understanding(x)

Understanding:
Deep Thinking

With the advent of the digital revolution, the typical human attention span dropped to eight seconds — we have to continually refocus our thoughts to achieve a deep level of thinking. But deep thinking leads to valuable thoughts, which lead to valuable actions. >

Success Story

Market Access Fall Readiness Workshop

Cobalt rejuvenated AstraZeneca’s Fall Readiness workshops with a Dare to W1n theme, a lively visual identity, and an updated format. >

About Cobalt

Cobalt provides high-quality writing, design and communications strategy services to innovative companies dedicated to addressing humankind’s most pressing unmet needs through the application of cutting-edge science. Our team of storytellers and content architects specialize in translating complex information into readable, relatable and understandable narratives. That’s what we mean when we say, The Art + Science of Understanding.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Sep 17, 2021
Communicating Sustainability and Corporate Responsibility

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How to Create a Simple, Concise Internal Communications Strategy

In this article, we explain how to create a simple, concise internal communications strategy that yo...

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Successful Subject Matter Expert Interviews

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little p...

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Branding Through the Five Senses: Your Logo Sounds as Good as It Looks

Branding is about more than logos and websites. Strategically appealing to all five senses strengthe...