Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Content Creation + Writing

May 4, 2022 / by Isaac Villavicencio

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Jun 16, 2020 / by Catherine Wargo Roberts

Taking a break can lead to a breakthrough. Take a break of your own while you enjoy photos from Cobalt Art Director Mark Miller.

Feb 15, 2020 / by Sue George and Catherine Wargo Roberts

Imagine internal and external communications as two partners in a well-functioning, long-term relationship. Like any great partnership, they’re better when they work together and play off of the other’s strengths.

Feb 15, 2019 / by Sue George and William Harris

Every day, we’re bombarded by the maddening susurration of voices coming to us via the internet. Much of it is potentially interesting, but most of us don’t have the time, inclination or supernatural abilities to absorb it all. That’s why, as marketers and communicators, we must produce content that stands out and grabs the attention of our busy and easily distracted audience. One great way to do that is to start telling stories. In this article, we share some basic storytelling techniques that can be adopted easily as you develop content for common social media platforms.

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Sustainability Communications: Companies must embrace sustainability as a core value or risk being accused of greenwashing.

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