Welcome to our blog, Cobalt-60.

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a verbal or visual common ground.

We sent our active clients a sunprint kit to start the new year. Check out their creations.

Writers and designers are “creatives,” but they work quite differently. What can each creative discipline learn from the other?

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

Effective messaging isn’t only about what you say — it’s also about how and when you say it to whom

The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.