Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Strategic Communications

Jun 28, 2022 / by William Harris

The evolution of the Cobalt Communications brand has been ongoing for nearly two decades. Our newest iteration is a natural extension.

Oct 28, 2021 / by Lori Kantor

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Oct 17, 2020 / by Sue George and Leslie Harris

These internal communications best practices can either build or reinforce a communications culture.

Feb 15, 2020 / by Catherine Wargo Roberts

As January 2020 dawns on us — our 15th year of business — we’ve drawn up a list of 15 Communications Resolutions.

Jun 26, 2019 / by Sue George and William Harris

Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So,in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals canget more mileage out of theircontentand do more with less.

Apr 1, 2019 / by Sue George and William Harris

It’s easy to get overwhelmed by the terabyte-sized mountain of data that piles up every day from our business systems and processes. But the mountains of data represent a goldmine of opportunity — if you can find the right nuggets. That’s where KPIs come in. Grab your harness and pick axe and let’s start exploring the majestic wonder of KPIs.

Oct 28, 2018 / by William Harris

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.

Feb 11, 2018 / by Leslie Harris

Encouraging innovation in today’s business environment takes much more than a suggestion box placed in a breakroom. Leaders of forward-thinking organizations don’t wait for passive inspiration to strike. They design spaces and situations that actively propel creative thinking, helping teams to think big — and fast.

May 18, 2017 / by Cobalt Communications

Annual reports — glorified financial statements or robust marketing tools? (Hint: we believe in the latter.) Even though Cobalt is a private company and we don’t legally have to publish an annual report, we chose to create one (and go digital) for 2016 because it offers so many marketing opportunities. And your company could reap these benefits, too.

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