Life Science Blog - Marketing Insights

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Apr 16, 2025 / by Lori Kantor / Art by Mark Miller

Partner with a Trade Show Marketing Agency to Improve Event ROI

Partner with a trade show marketing agency to boost ROI. Learn strategies for pre-show, on-site, and post-show success to convert leads into customers.

Apr 16, 2025 / by Lori Kantor / Art by Mark Miller

Partner with a Trade Show Marketing Agency to Improve Event ROI

Partner with a trade show marketing agency to boost ROI. Learn strategies for pre-show, on-site, and post-show success to convert leads into customers.

Mar 25, 2025 / by Lori Kantor / Art by Mark Miller

How Life Science B2Bs Can Shorten Sales Cycles Without Sacrificing Trust

Struggling with long life science sales cycles? Learn how to engage stakeholders, meet regulatory needs, and nurture leads effectively.

Dec 13, 2024 / by Lori Kantor / Art by Mark Miller

B2B Life Science Lead Generation Strategies for Engaging Key Prospects

Discover how targeted strategies, engaging content, and data-driven tools can enhance life science lead generation.

Nov 15, 2024 / by Lori Kantor / Art by Mark Miller

In-House or Outsourced? When to Partner with a Life Science Marketing Agency

Is your B2B marketing catching up or setting the pace? Ready to partner with a life science marketing agency?

Sep 18, 2024 / by Lori Kantor / Art by Mark Miller

Trade Show Marketing Strategy for the Science Sector

This blog explores best practices for trade show marketing in the science sector, emphasizing strategic pre-show planning, engaging booth design, and effective post-show follow-up. It provides actionable insights to help science-based businesses stand out, connect with industry leaders, and achieve measurable success at trade shows.

Sep 18, 2024 / by Lori Kantor / Art by Mark Miller

Trade Show Marketing Strategy for the Science Sector

Jul 28, 2023 / by Addie Sax + William Harris / Art by Mark Miller

Typefaces for Communicating Complex Information

This blog post reviews key considerations when choosing typography for complex data sets.

Jul 12, 2023 / by Sue George, Lori Kantor + William Harris / Art by Mark Miller

The Power of Metaphors and Analogies in Life Science Marketing

This blog describes how to use metaphors and analogies to explain complexity and inject creativity into life science content marketing.

Jun 14, 2023 / by Lori Kantor / Art by Mark Miller

Integrated Marketing Strategies for Science Businesses

Learn the value of integrated marketing campaigns for science businesses and how they can maximize your marketing efforts.

May 18, 2021 / by William R. Harris

How to Pimp and Improve PowerPoint

PowerPoint can be an effective tool if it’s used correctly. Here’s how to pimp your presentation.

May 18, 2021 / by William R. Harris

How to Pimp and Improve PowerPoint

PowerPoint can be an effective tool if it’s used correctly. Here’s how to pimp your presentation.

Sep 23, 2019 / by Sue George and William Harris

Equinox: Sales vs Marketing (In)Equality

Take some time to reevaluate and rebalance your sales and marketing efforts.

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Life Science Blog - Marketing Insights

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