Life Science Blog - Marketing Insights

Discover how targeted strategies, engaging content, and data-driven tools can enhance life science lead generation.

Cell and gene therapy are revolutionizing medicine by offering groundbreaking treatments that address diseases at their molecular roots. These therapies, including CAR-T and CRISPR, provide hope for previously incurable conditions, promising personalized and precise medicine that could transform healthcare and patient outcomes globally.

Exploring the pharmaceutical and biotech industries, their evolution, challenges, trends, and future directions in healthcare innovation.

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

CDMOs streamline pharmaceutical development, offering cost-efficiency, expertise, and agility in producing innovative therapeutics.

By implementing customer-focused content marketing strategies, science B2Bs can cultivate customer trust, encourage repeat business and referrals, and gain a competitive edge.

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Biosimilars are similar versions of biologics, which are drugs made from living sources. Here’s everything you need to know about how they’re made, what they treat, and why they’re desirable.

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

This blog post reviews key considerations when choosing typography for complex data sets.

This blog describes how to use metaphors and analogies to explain complexity and inject creativity into life science content marketing.

Learn the value of integrated marketing campaigns for science businesses and how they can maximize your marketing efforts.

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.

In this article, we explain how to create a simple, concise internal communications strategy that you can use in any industry.

The best doers don’t always make the best leaders; read these tips to lead better.

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.