As climate change threats increase, the industry may see increased costs, decreased demand in some product areas, and stricter regulations. Automation tools, AI and other digital tools can help manage these issues but adopting these technologies can introduce other unanticipated challenges. Then there is the monumental effort required to maintain safe, productive manufacturing environments in the face of evolving environmental and public health threats.
Amid these changes and others, specialty chemicals companies need to provide consistent, clear messages to their internal and external audiences. As the industry becomes more competitive, complex and innovative, it must lean more heavily on strategic communications and effective branding to stand apart from the competition and to explain and illustrate technical information elegantly without oversimplifying or relying on jargon.
Our Specialty Chemicals Experience
With our decades of experience communicating about complex chemical products, from water treatment solutions to customized specialty polymers, Cobalt is well-positioned to create strong campaigns for our clients. Our nimble team of talented writers and designers is energized by the unique challenges that come from communicating complexity. We know that in the competitive specialty chemicals industry, bold design elements paired with clear, engaging content and graphics can go a long way in conveying your company’s credibility while attracting potential customers.
Strategy + Planning
Clear, intentional, insight-driven marketing strategies are critical for specialty chemicals companies looking to build brand awareness and to stay differentiated from competitors. With proper research and planning, we help you identify your customers’ challenges and communications habits as a steppingstone to a powerful marketing strategy that ensures you can deliver strong, consistent messages to your audience across multiple platforms. Ultimately, this means meeting your customers where they are and using an optimal mix of media to send the right message at the right time through the right channel.
Multichannel campaigns leverage several communication tools to reach audiences across a diverse marketing landscape, from trade shows to social media. Every deliverable Cobalt provides, from blog posts and website content to social media and email campaigns to videos and trade show exhibits, is fine-tuned to ensure consistency and clarity. We apply these principles to meet all of your communications needs, whether internal or external, and we can provide writing by itself or design by itself in support of a campaign. However, when we bring our collective expertise and diverse thinking together, we find ways to elevate our creative solutions, demystify complexity and capture attention.
Content Creation + Marketing
Creating compelling content for the specialty chemicals industry requires the right balance between creative flair and technical accuracy. Cobalt’s writers are invested in understanding both the complex products, services, and processes they write about, as well as the complex marketing landscapes in which their writing is consumed. We also take the time to ascertain your broader marketing goals and strategies so we can produce content that harmonizes with other efforts, whether they come from internal client teams or other external providers. Either way, we will deliver engaging content about the innovations and advances that set your business apart from the competition.
Our designers specialize in creating effective visual statements that capture attention, illustrate complicated processes and products, and inspire deeper engagement. From creating artwork to accompany the creative copy our writers produce to designing and laying out emails, landing pages, social media posts, ads and print collateral, our designers rely on their decades of hands-on experience and knowledge of B2B marketing principles to bring clarity to the technical subject matter inherent to the specialty chemicals industry.
As a strategic communications agency serving science- and R&D-driven organizations, we specialize in highly technical markets where complex ideas and information must be conveyed with clarity. Our team includes writers, designers, strategists and content architects, all working together to help you reach — and engage — your internal and external audiences.