Yet the societal problems these next-generation materials address — everything from reducing fuel consumption to improving recyclability of commonly discarded items to increasing the performance of solar panels — are only becoming more urgent.
It’s imperative for materials science companies to build rock-solid communications infrastructures so that they can continue to educate the public, attract investors, and nurture collaborations that can accelerate their R&D efforts. Even the most basic need — helping people understand the complex nature of their work and why it’s so important — can only be solved through clear messaging delivered consistently over and over again.
Our Materials Science Experience
For 20+ years, Cobalt has helped our materials science clients turn data-driven details into dynamic stories. We work closely with your experts to understand the technical complexities of your offering, then we assemble a team of writers and designers to translate those complex ideas into provocative narratives and imagery that clarify, persuade and inform. Whether your specialty is plastics or metals, ceramics or composites, powders or films, we can help the world understand the value in your innovations.
Creative campaigns are great vehicles to generate sample requests, demo signups or enrollment in virtual or in-person events. Cobalt excels at developing campaigns that speak the language of your target audience and generate a pipeline of leads for your sales funnel. We work best when we can develop an overarching creative theme, under which we then produce a range of campaign materials, including emails, landing pages, banner ads, social media posts, promotional videos, case studies, and conference support materials.
Content Creation + Marketing
Your company is doing great things — even changing the world — and it should be easier to generate a buzz about it. You need an external partner that has a foundation of scientific knowledge that can be leveraged to understand your business. Cobalt has spent more than two decades helping materials science and other R&D-driven companies tell captivating stories about the work they do. We get the technical stuff, and we know how to create clear, compelling content for websites, blogs, sales and marketing videos, white papers, email campaigns, social media posts, and more.
As materials scientists, you get the need for both form and function. So do Cobalt’s designers, who collaborate with our writers to create high-impact, message-driven marketing materials. Whether you need logos or icons, emails or ads, websites or landing pages, infographics or process illustrations, publications or reports, trade show graphics or presentations, our team can help you present an engaging, consistent visual brand to ensure that key messages are seen, and complex ideas are understood.
As a strategic communications agency serving science- and R&D-driven organizations, we specialize in highly technical markets where complex ideas and information must be conveyed with clarity. Our team includes writers, designers, strategists and content architects, all working together to help you reach — and engage — your internal and external audiences.