Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Branding + Positioning

Jun 28, 2022 / by William Harris

The evolution of the Cobalt Communications brand has been ongoing for nearly two decades. Our newest iteration is a natural extension.

Sep 2, 2020 / by William R. Harris

You often hear marketing experts talk about the value of brand consistency, but they don’t often discuss how consistency affects us at a cellular level. This article explains the biological basis of consistency.

Dec 15, 2019 / by Catherine Wargo Roberts

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

Oct 28, 2018 / by William Harris

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.

Feb 27, 2018 / by William Harris

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.

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Sustainability Communications: Companies must embrace sustainability as a core value or risk being accused of greenwashing.

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