Welcome to our blog, Cobalt-60.

The quest for perfection is everywhere, and it’s easy to get sucked in. But perfection can be detrimental, especially to small business owners or marketing managers who have long to-do lists and fewer productive hours to get things done. Let’s take a look at some of the consequences of an unhealthy obsession with perfection — and how we can use perfection to make us more productive.

Eclipse mania may be fading (along with the white-hot images on our retinas), but the idea of an eclipse — an obscuring of light from one celestial body by the passage of another between it and an observer — made me think about how this phenomenon applies to communications. Is it possible to behave in such a way or deliver messages in such a way that the audience only remembers the person sending, not the content being sent?