Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.
Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.
Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.
You often hear marketing experts talk about the value of brand consistency, but they don’t often discuss how consistency affects us at a cellular level. This article explains the biological basis of consistency.
Here are Cobalt’s eight predictions about post-COVID marketing.
How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?
We get it, the communications landscape can be a bit confusing. So we broke it down for you.
Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So,in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals canget more mileage out of theircontentand do more with less.
Ali, Namath, Secretariat — we remember winners because they overcame staggering odds to reach the pinnacle of their sport. But if there’s a winner, there must be a loser. History’s winners and losers can teach us a lot about how to communicate effectively. In this article, we consider a few classic victor vs. vanquished duos to uncover important marketing lessons.
Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.
Cobalt Communications president and director of strategy, Leslie Harris, has been named a Board Member at Large for the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD). Leslie and her fellow board members will be working together to grow MASHSMD’s membership through engaging and educational networking events that bring together healthcare marketing and communications strategists from across Virginia, Maryland and Pennsylvania.