Welcome to our blog, Cobalt-60.

You often hear marketing experts talk about the value of brand consistency, but they don’t often discuss how consistency affects us at a cellular level. This article explains the biological basis of consistency.

Here are Cobalt’s eight predictions about post-COVID marketing.

The last time you bought a car, did rational thought or emotions guide your decision? Read on for more on rational versus emotional branding and how it affects consumer behavior.

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

Take some time to reevaluate and rebalance your sales and marketing efforts.

Ali, Namath, Secretariat — we remember winners because they overcame staggering odds to reach the pinnacle of their sport. But if there’s a winner, there must be a loser. History’s winners and losers can teach us a lot about how to communicate effectively. In this article, we consider a few classic victor vs. vanquished duos to uncover important marketing lessons.

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.

Cobalt Communications president and director of strategy, Leslie Harris, has been named a Board Member at Large for the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD). Leslie and her fellow board members will be working together to grow MASHSMD’s membership through engaging and educational networking events that bring together healthcare marketing and communications strategists from across Virginia, Maryland and Pennsylvania.

So what’s in the DNA of a great name, the unseen coding that makes it look and sound like a million dollars? Our checklist dissects five simple requirements that will help your brand grow into an empire worthy of worship.