Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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May 22, 2024 / by Lori Kantor / Art by Rebecca Del Fabbro

Learn how design principles can help B2B science marketers engage and inform their audience and ease comprehension of complex information.

Feb 15, 2024 / by Wayne Pereanu, PhD / Art by Rebecca Del Fabbro

CDMOs streamline pharmaceutical development, offering cost-efficiency, expertise, and agility in producing innovative therapeutics.

Oct 2, 2023 / by Lori Kantor / Art By Mark Miller

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

Jun 14, 2023 / by Lori Kantor / Art by Mark Miller

Learn the value of integrated marketing campaigns for science businesses and how they can maximize your marketing efforts.

Apr 18, 2023 / by Lori Kantor / Art by Mark Miller

How to incorporate ESG marketing into your overall sustainability communications strategy.

Feb 20, 2023 / by Kerry Bennett / Art by Jess Huddy

Learn how using stories in your presentations can make your company’s message more memorable, persuasive, and interesting.

Dec 15, 2022 / by Kerry Bennett + William Harris / Art by Jess Huddy

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Sep 23, 2022 / by Kerry Bennett / Art by Jess Huddy

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

Jul 17, 2022 / by Sue George / Art by Jess Huddy

After a few years of diligent blog writing, organizations accumulate a lot of blog content. In this article, we explain why and how to update blog posts.

May 4, 2022 / by Isaac Villavicencio / Art by Jess Huddy

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Oct 28, 2021 / by Isaac Villavicencio

Writing lists correctly is not rocket science, but there are rules to follow. This is a beginner’s guide to writing lists.

Jul 27, 2021 / by Sue George

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.

Feb 25, 2021 / by Sue George and William Harris

Review everything you need to know to start designing websites that appeal to different personality types.

Oct 17, 2020 / by Sue George and William Harris

Ten corporate communications best practices every science-based company can use to increase engagement, promote understanding and win customers.

Jul 22, 2020 / by Owen Gage Harris

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and thinkers who used solitude to their advantage in their writings and processes.

Feb 15, 2020 / by Sue George and Catherine Wargo Roberts

Imagine internal and external communications as two partners in a well-functioning, long-term relationship. Like any great partnership, they’re better when they work together and play off of the other’s strengths.

Sep 23, 2019 / by Sue George and William Harris

Take some time to reevaluate and rebalance your sales and marketing efforts.

May 21, 2019 / by Sherilyn George-Clinton & William Harris

Swearing in the workplace used to be a no-no — no questions asked. But as three-piece suits have been replaced by khakis and no-tuck shirts, so too have we become more casual about the occasional oath or obscenity. Research shows that swearing can play an important role in communication, though there are some who argue it has no place in civil discourse.

Feb 28, 2019 / by Sue George and William Harris

Today, it’s easy to see brand positioning at work in some of the most recognizable brands, such as Netflix and Whole Foods. But even if you don’t have the resources of these big consumer brands, even if you’re a small B2B businesses, you can apply the principles of positioning.

Sep 23, 2018 / by William Harris

Each September, Interbrand releases its “Best Global Brands” annual rankings. While we wait to find out who will top the 2018 list, let’s take a closer look at the importance of brand consistency to businesses large and small, whether they sell to other businesses or direct to consumers.

Mar 25, 2018 / by Mark Miller

Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell.

Aug 1, 2017 / by Katie LaBranche

So what’s in the DNA of a great name, the unseen coding that makes it look and sound like a million dollars? Our checklist dissects five simple requirements that will help your brand grow into an empire worthy of worship.

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