Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Dec 2, 2022 / by Lori Kantor

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Aug 24, 2022 / by Kerry Bennett

Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.

Jul 14, 2022 / by Lori Kantor

As communicators focused on helping science-related businesses connect with their audiences, Cobalt is curious about nascent solutions and markets still being shaped by cutting-edge research and development.

Mar 6, 2022 / by Sue George

Imagine that you are tasked with defining a new brand. You’d probably tend to start by selecting colors and fonts, creating a logo, and designing a website. Yes, all of these brand elements are essential, but they focus primarily on the visual aspect of branding. What’s missing are ways to engage the rest of our senses…

Oct 28, 2021 / by Isaac Villavicencio

Writing lists correctly is not rocket science, but there are rules to follow. This is a beginner’s guide to writing lists.

Jul 27, 2021 / by Sue George

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.

Feb 25, 2021 / by Sue George and William Harris

Review everything you need to know to start designing websites that appeal to different personality types.

Oct 17, 2020 / by Sue George and William Harris

Ten corporate communications best practices every science-based company can use to increase engagement, promote understanding and win customers.

Jul 22, 2020 / by Owen Gage Harris

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and thinkers who used solitude to their advantage in their writings and processes.

Apr 4, 2020 / by By Sue George

The last time you bought a car, did rational thought or emotions guide your decision? Read on for more on rational versus emotional branding and how it affects consumer behavior.

Feb 15, 2020 / by Catherine Wargo Roberts

An infographic is a simple, effective way to tell stories with high levels of visual impact, which is why we’re using one to show key highlights from Cobalt’s very successful 2019.

Dec 15, 2019 / by Madeline Hall and Catherine Wargo Roberts

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

Jul 28, 2019 / by Sue George and William Harris

Also called vision boards or inspiration boards, mood boards are tools for communicating a feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool.

Apr 1, 2019 / by Sue George and William Harris

It’s easy to get overwhelmed by the terabyte-sized mountain of data that piles up every day from our business systems and processes. But the mountains of data represent a goldmine of opportunity — if you can find the right nuggets. That’s where KPIs come in. Grab your harness and pick axe and let’s start exploring the majestic wonder of KPIs.

Jan 3, 2019 / by William Harris

The quest for perfection is everywhere, and it’s easy to get sucked in. But perfection can be detrimental, especially to small business owners or marketing managers who have long to-do lists and fewer productive hours to get things done. Let’s take a look at some of the consequences of an unhealthy obsession with perfection — and how we can use perfection to make us more productive.

Jul 19, 2018 / by William Harris

Every time consumers shop, they face a plethora of products of all types, even for the most mundane items. At first glance, most shampoos, light bulbs or televisions may seem the same or at least very similar. So advertisers are constantly looking for ways to differentiate their products and make them stand out. Using science is one way to do that. But is the science real or is it soft, squishy and skeptical?

Mar 25, 2018 / by Mark Miller

Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell.

Aug 22, 2017 / by William Harris

Eclipse mania may be fading (along with the white-hot images on our retinas), but the idea of an eclipse — an obscuring of light from one celestial body by the passage of another between it and an observer — made me think about how this phenomenon applies to communications. Is it possible to behave in such a way or deliver messages in such a way that the audience only remembers the person sending, not the content being sent?

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