Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Dec 7, 2023 / by Kerry Bennett / Artwork by Jess Huddy

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Jul 28, 2023 / by Addie Sax and William Harris

This blog post reviews key considerations when choosing typography for complex data sets.

May 19, 2023 / by Sue George and Leslie Harris

Learn the art and science behind how prescription drugs get their unique sounding and looking names.

Mar 17, 2023 / by Lori Kantor

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Jan 10, 2023 / by Kerry Bennett

By utilizing storytelling in your social media posts, you can build a meaningful, ongoing conversation with your audience.

Dec 2, 2022 / by Lori Kantor

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Aug 24, 2022 / by Kerry Bennett

Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.

Jul 14, 2022 / by Lori Kantor

As communicators focused on helping science-related businesses connect with their audiences, Cobalt is curious about nascent solutions and markets still being shaped by cutting-edge research and development.

Mar 6, 2022 / by Sue George

Imagine that you are tasked with defining a new brand. You’d probably tend to start by selecting colors and fonts, creating a logo, and designing a website. Yes, all of these brand elements are essential, but they focus primarily on the visual aspect of branding. What’s missing are ways to engage the rest of our senses…

Oct 28, 2021 / by Lori Kantor

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

May 18, 2021 / by William R. Harris

PowerPoint can be an effective tool if it’s used correctly. Here’s how to pimp your presentation.

Jan 25, 2021 / by Kerry Bennett

Graphic designers have many different tools for creating effective visual communications — isolation is one of the most important.

Oct 17, 2020 / by Sue George and Leslie Harris

These internal communications best practices can either build or reinforce a communications culture.

Jun 5, 2020 / by Sue George and Bill Harris

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a verbal or visual common ground.

Dec 18, 2019 / by Sue George

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

Aug 19, 2019 / by Sue George and William Harris

Effective messaging isn’t only about what you say — it’s also about how and when you say it to whom

May 15, 2019 / by Sue George and William Harris

Sun Tzu, author of The Art of War, is often regarded as one of history’s greatest military strategists. According to the Chinese general, if you want to defeat your enemy, you must know them as well as you know yourself. The same is true if you’re marketing a brand — to succeed, you must know your competition.

Feb 15, 2019 / by Sue George and William Harris

Every day, we’re bombarded by the maddening susurration of voices coming to us via the internet. Much of it is potentially interesting, but most of us don’t have the time, inclination or supernatural abilities to absorb it all. That’s why, as marketers and communicators, we must produce content that stands out and grabs the attention of our busy and easily distracted audience. One great way to do that is to start telling stories. In this article, we share some basic storytelling techniques that can be adopted easily as you develop content for common social media platforms.

Sep 16, 2018 / by Hannah Daniel

The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.

Feb 27, 2018 / by William Harris

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.

Mar 27, 2017 / by William Harris

As a company owner, leader or manager, you’re not just building a business. You’re building a brand. “Doing business” refers to day-to-day operational stuff. “Building a brand” refers to developing an idea that is worth loving — an idea that will connect what you do with the people who consume it and create a memorable, emotional reaction. And the secret to building your brand? Knowing what’s important and what’s urgent.

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