Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Jul 17, 2022 / by Sue George

After a few years of diligent blog writing, organizations accumulate a lot of blog content. In this article, we explain why and how to update blog posts.

May 4, 2022 / by Isaac Villavicencio

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Dec 8, 2021 / by William Harris

Looking for some last-minute gifts or perhaps something a little more titillating than the typical holiday fare? (No offense, but who really needs another ugly tie or another scented candle?) These science-inspired ideas deliver the best gift of all — the delight of discovery.

Sep 17, 2021 / by Andrew Porterfield

Demonstrated progress in sustainability can help build relationships and show your company’s authentic commitment to environmental and social issues.

Apr 16, 2021 / by Kerry Bennett

Infographics have transformed the way, and the speed with which, we understand complex concepts and act on them.

Jan 23, 2021 / by Kerry Bennett

Here are how leaders can use communications to alleviate workplace isolation, engage their teams and foster inclusion during these challenging times.

Sep 2, 2020 / by William R. Harris

You often hear marketing experts talk about the value of brand consistency, but they don’t often discuss how consistency affects us at a cellular level. This article explains the biological basis of consistency.

Jun 16, 2020 / by Catherine Wargo Roberts

Taking a break can lead to a breakthrough. Take a break of your own while you enjoy photos from Cobalt Art Director Mark Miller.

Apr 4, 2020 / by By Sue George

The last time you bought a car, did rational thought or emotions guide your decision? Read on for more on rational versus emotional branding and how it affects consumer behavior.

Feb 15, 2020 / by Catherine Wargo Roberts

An infographic is a simple, effective way to tell stories with high levels of visual impact, which is why we’re using one to show key highlights from Cobalt’s very successful 2019.

Dec 15, 2019 / by Madeline Hall and Catherine Wargo Roberts

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

Jul 28, 2019 / by Sue George and William Harris

Also called vision boards or inspiration boards, mood boards are tools for communicating a feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool.

May 15, 2019 / by Sue George and William Harris

Sun Tzu, author of The Art of War, is often regarded as one of history’s greatest military strategists. According to the Chinese general, if you want to defeat your enemy, you must know them as well as you know yourself. The same is true if you’re marketing a brand — to succeed, you must know your competition.

Feb 28, 2019 / by Sue George and William Harris

Today, it’s easy to see brand positioning at work in some of the most recognizable brands, such as Netflix and Whole Foods. But even if you don’t have the resources of these big consumer brands, even if you’re a small B2B businesses, you can apply the principles of positioning.

Sep 23, 2018 / by William Harris

Each September, Interbrand releases its “Best Global Brands” annual rankings. While we wait to find out who will top the 2018 list, let’s take a closer look at the importance of brand consistency to businesses large and small, whether they sell to other businesses or direct to consumers.

May 4, 2018 / by William Harris

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.

Feb 27, 2018 / by William Harris

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.

Aug 15, 2017 / by Katie LaBranche

Call it a slogan. Call it a cutline. Call it a tagline. Whatever you call it, just don’t dismiss it as a piece of throwaway marketing language. A powerful tagline can help you differentiate your business and attract new customers.

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