Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

Get Started

Feb 19, 2024 / by Lori Kantor / Art by Mark Miller

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

Dec 7, 2023 / by Kerry Bennett / Art by Jess Huddy

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Oct 6, 2023 / by William Harris | Art By Mark Miller

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

Jun 23, 2023 / by Wayne Pereanu, PhD

In this blog, we’ll look at the biomanufacturing process, and how upstream and downstream bioprocessing contribute to the creation of a final biologic that is safe and effective.

Apr 24, 2023 / by Wayne Pereanu, PhD

Antibody-Drug Conjugates combine monoclonal antibodies, payloads, and linkers to selectively target cancer cells.

Feb 22, 2023 / by Wayne Pereanu, PhD

Extractables and leachables are contaminants that may be present in a drug product. These impurities can come from any associated manufacturing or packaging components. The FDA regulates the testing of these impurities. The rise of single-use products and biologics poses new challenges.

Dec 15, 2022 / by William Harris and Mark Miller

This infographic was created as part of Cobalt’s Understanding Blue campaign. Contact us today to discuss how we can help you increase understanding in your target audiences.

use of social media for science communication
Nov 8, 2022 / by Sue George

Explore why science-focused organizations need social media and how to effectively use it as a business tool.

Aug 3, 2022 / by Isaac Villavicencio and William Harris

Powerful headlines take work, but few resources explain how to write killer headlines that get readers to click. This blog covers all of the bases.

Jun 22, 2022 / by Kerry Bennett

This blog post will examine the value of internal and external strategic communications for business growth and illustrate this concept with three real-world examples.

Nov 13, 2021 / by Sue George and William Harris

Tell a better brand story by developing and consistently implementing a brand messaging framework.

Sep 17, 2021 / by Sue George

In this article, we explain how to create a simple, concise internal communications strategy that you can use in any industry.

Mar 29, 2021 / by Sue George and William R. Harris

The best doers don’t always make the best leaders; read these tips to lead better.

Nov 17, 2020 / by Kerry Bennett

The language of loneliness has been universal this year. A close look at how loneliness, isolation and solitude can help and hurt us.

Aug 27, 2020 / by Owen Gage Harris

Here are Cobalt’s eight predictions about post-COVID marketing.

Mar 2, 2020 / by Catherine Wargo Roberts and Mark Miller

Writers and designers are “creatives,” but they work quite differently. What can each creative discipline learn from the other?

Dec 15, 2019 / by Catherine Wargo Roberts

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

Jun 26, 2019 / by Sue George and William Harris

Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So,in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals canget more mileage out of theircontentand do more with less.

Mar 16, 2019 / by Sherilyn George-Clinton and William Harris

Leaders of all kinds may feel they’re working 24/7 to take their organizations to the next level. There are this year’s trends and this quarter’s results and next quarter’s forecasts to worry about. You’ve built 7 highly effective habits but may feel frustrated enough to scream those 7 dirty words or commit one of the 7 deadly sins. Let’s reverse-engineer successes of organizations that have made it to where you want to be.

Oct 28, 2018 / by William Harris

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.

May 4, 2018 / by William Harris

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.

Aug 15, 2017 / by Katie LaBranche

Call it a slogan. Call it a cutline. Call it a tagline. Whatever you call it, just don’t dismiss it as a piece of throwaway marketing language. A powerful tagline can help you differentiate your business and attract new customers.

Communicating complex ideas is hard. We make it easy.

Have a project you would like to discuss?
Please use the form on our Get Started page.

Meet the Team

You’re always one step away from the people who touch your projects. Get to know them.

Stay in the Know

Common AI tools and how to use them effectively for brainstorming in creative agencies.

Sign up for our Bolt from the Blue e-newsletter to learn more about topics like this.