Welcome to our blog, Cobalt-60.

Learn life science email marketing techniques to more effectively connect and engage with target audiences.

Learn how using stories in your presentations can make your company’s message more memorable, persuasive, and interesting.

By utilizing storytelling in your social media posts, you can build a meaningful, ongoing conversation with your audience.

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Explore why science-focused organizations need social media and how to effectively use it as a business tool.

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

Every day, we’re bombarded by the maddening susurration of voices coming to us via the internet. Much of it is potentially interesting, but most of us don’t have the time, inclination or supernatural abilities to absorb it all. That’s why, as marketers and communicators, we must produce content that stands out and grabs the attention of our busy and easily distracted audience. One great way to do that is to start telling stories. In this article, we share some basic storytelling techniques that can be adopted easily as you develop content for common social media platforms.