Welcome to our blog, Cobalt-60.

Powerful headlines take work, but few resources explain how to write killer headlines that get readers to click. This blog covers all of the bases.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

PowerPoint can be an effective tool if it’s used correctly. Here’s how to pimp your presentation.

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

Every day, we’re bombarded by the maddening susurration of voices coming to us via the internet. Much of it is potentially interesting, but most of us don’t have the time, inclination or supernatural abilities to absorb it all. That’s why, as marketers and communicators, we must produce content that stands out and grabs the attention of our busy and easily distracted audience. One great way to do that is to start telling stories. In this article, we share some basic storytelling techniques that can be adopted easily as you develop content for common social media platforms.