Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Exploring the pharmaceutical and biotech industries, their evolution, challenges, trends, and future directions in healthcare innovation.

Dec 7, 2023 / by Kerry Bennett / Art by Jess Huddy

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Jul 28, 2023 / by Addie Sax + William Harris / Art by Mark Miller

This blog post reviews key considerations when choosing typography for complex data sets.

Apr 18, 2023 / by Lori Kantor / Art by Mark Miller

How to incorporate ESG marketing into your overall sustainability communications strategy.

Dec 15, 2022 / by Kerry Bennett + William Harris / Art by Jess Huddy

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Aug 3, 2022 / by Isaac Villavicencio + William Harris / Art by Jess Huddy

Powerful headlines take work, but few resources explain how to write killer headlines that get readers to click. This blog covers all of the bases.

Jul 27, 2021 / by Sue George

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.

Communicating complex ideas is hard. We make it easy.

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The Rise of FoodTech: Feed Your Curiosity. Nascent solutions and markets still being shaped by cutting-edge research and development.

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