Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Jul 28, 2023 / by Addie Sax and William Harris

This blog post reviews key considerations when choosing typography for complex data sets.

Apr 18, 2023 / by Lori Kantor

How to incorporate ESG marketing into your overall sustainability communications strategy.

Dec 15, 2022 / by Kerry Bennett and William Harris

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Aug 3, 2022 / by Isaac Villavicencio and William Harris

Powerful headlines take work, but few resources explain how to write killer headlines that get readers to click. This blog covers all of the bases.

May 18, 2021 / by William R. Harris

PowerPoint can be an effective tool if it’s used correctly. Here’s how to pimp your presentation.

Communicating complex ideas is hard. We make it easy.

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How to Pimp Your PowerPoint: Practical strategies to create audience-friendly presentations.

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