Life Science Blog - Marketing Insights

Struggling with long life science sales cycles? Learn how to engage stakeholders, meet regulatory needs, and nurture leads effectively.

The very sounds that go into a word can subtly alter our perspective of the thing it names. In this blog, Cobalt explores the role of linguistics in shaping how an audience responds to the language we use in life science marketing and communications.

Jargon is often scorned, but it’s not always bad. In technical fields, it’s even necessary. This blog explores how marketing writers can detect jargon, evaluate its use, and replace it with stronger, clearer language.

AI is transforming drug discovery by accelerating target identification and then helping scientists custom-design molecules with therapeutic effects against those targets.

Cobalt received four MarCom Awards in the 2024 competition.

Ten nonfiction science books to consider for your next read.

Discover how targeted strategies, engaging content, and data-driven tools can enhance life science lead generation.

Is your B2B marketing catching up or setting the pace? Ready to partner with a life science marketing agency?

Cobalt received four MarCom Awards in the 2024 competition.

This blog explores best practices for trade show marketing in the science sector, emphasizing strategic pre-show planning, engaging booth design, and effective post-show follow-up. It provides actionable insights to help science-based businesses stand out, connect with industry leaders, and achieve measurable success at trade shows.

Exploring the pharmaceutical and biotech industries, their evolution, challenges, trends, and future directions in healthcare innovation.

Single-use technologies are revolutionizing biopharmaceutical manufacturing. Challenges include regulation, standardization, and environmental impact.

A unique and compelling value proposition is essential for defining why a potential customer or partner should choose you over a close competitor.

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Cobalt received four MarCom Awards in the 2023 competition.

Cobalt Communications, a leading provider of marketing services for the life science industry, was recently recognized as one of the top 10 life science marketing agencies by Life Sciences Review, a publication covering the industry.

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

This blog describes how to use metaphors and analogies to explain complexity and inject creativity into life science content marketing.

In this blog, we’ll look at the biomanufacturing process, and how upstream and downstream bioprocessing contribute to the creation of a final biologic that is safe and effective.

Learn the value of integrated marketing campaigns for science businesses and how they can maximize your marketing efforts.

Antibody-Drug Conjugates combine monoclonal antibodies, payloads, and linkers to selectively target cancer cells.

How to incorporate ESG marketing into your overall sustainability communications strategy.

Learn life science email marketing techniques to more effectively connect and engage with target audiences.

Learn how using stories in your presentations can make your company’s message more memorable, persuasive, and interesting.

By utilizing storytelling in your social media posts, you can build a meaningful, ongoing conversation with your audience.

Improving manufacturing efficiency through process intensification is becoming increasingly important in biopharmaceutical development.

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Clinical trial phases establish the safety, effectiveness, and comparative advantage of a treatment before approval.

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.

Ten corporate communications best practices every science-based company can use to increase engagement, promote understanding and win customers.

The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.