Life Science Blog - Marketing Insights

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Productivity

Dec 12, 2023 / by Lori Kantor / Art By Rebecca Del Fabbro

Your Unique Value Proposition: How to Stand Out in a Crowded B2B Marketplace

A unique and compelling value proposition is essential for defining why a potential customer or partner should choose you over a close competitor.

Dec 12, 2023 / by Lori Kantor / Art By Rebecca Del Fabbro

Your Unique Value Proposition: How to Stand Out in a Crowded B2B Marketplace

A unique and compelling value proposition is essential for defining why a potential customer or partner should choose you over a close competitor.

Oct 6, 2023 / by William Harris / Art By Mark Miller

Using AI for Brainstorming: An Illustrated Biotechnology Example

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

Oct 2, 2023 / by Lori Kantor / Art By Mark Miller

Using Artificial Intelligence in Marketing? First, Ethics.

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

Mar 29, 2021 / by Sue George and William R. Harris

Transitioning from Born Doer to Born Leader

The best doers don’t always make the best leaders; read these tips to lead better.

Jan 23, 2021 / by Kerry Bennett

Reduce Isolation in the Virtual Workplace: 7 Ways to Help Your Employees

Here are how leaders can use communications to alleviate workplace isolation, engage their teams and foster inclusion during these challenging times.

Jan 23, 2021 / by Kerry Bennett

Reduce Isolation in the Virtual Workplace: 7 Ways to Help Your Employees

Here are how leaders can use communications to alleviate workplace isolation, engage their teams and foster inclusion during these challenging times.

Nov 17, 2020 / by Kerry Bennett

The Language of Loneliness

The language of loneliness has been universal this year. A close look at how loneliness, isolation and solitude can help and hurt us.

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Life Science Blog - Marketing Insights

Productivity

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