Life Science Blog - Marketing Insights

Partner with a trade show marketing agency to boost ROI. Learn strategies for pre-show, on-site, and post-show success to convert leads into customers.

Struggling with long life science sales cycles? Learn how to engage stakeholders, meet regulatory needs, and nurture leads effectively.

The very sounds that go into a word can subtly alter our perspective of the thing it names. In this blog, Cobalt explores the role of linguistics in shaping how an audience responds to the language we use in life science marketing and communications.

Marketing to scientists requires a deep understanding of how they think and communicate. Strive for accuracy, clarity, and transparency.

AI is transforming drug discovery by accelerating target identification and then helping scientists custom-design molecules with therapeutic effects against those targets.

Cobalt received four MarCom Awards in the 2024 competition.

Discover how targeted strategies, engaging content, and data-driven tools can enhance life science lead generation.

Is your B2B marketing catching up or setting the pace? Ready to partner with a life science marketing agency?

Cobalt received four MarCom Awards in the 2024 competition.

This blog explores best practices for trade show marketing in the science sector, emphasizing strategic pre-show planning, engaging booth design, and effective post-show follow-up. It provides actionable insights to help science-based businesses stand out, connect with industry leaders, and achieve measurable success at trade shows.

Learn how the customer journey map can guide your content strategy and reduce the friction that may stop a customer’s progress. Consider the customer journey for a fictional medical device startup company and how to describe and target the ideal customer.

Learn about the importance of authentic marketing and how to market with authenticity on a limited budget.

Learn how design principles can help B2B science marketers engage and inform their audience and ease comprehension of complex information.

Single-use technologies are revolutionizing biopharmaceutical manufacturing. Challenges include regulation, standardization, and environmental impact.

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

By implementing customer-focused content marketing strategies, science B2Bs can cultivate customer trust, encourage repeat business and referrals, and gain a competitive edge.

A unique and compelling value proposition is essential for defining why a potential customer or partner should choose you over a close competitor.

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Biosimilars are similar versions of biologics, which are drugs made from living sources. Here’s everything you need to know about how they’re made, what they treat, and why they’re desirable.

Cobalt Communications, a leading provider of marketing services for the life science industry, was recently recognized as one of the top 10 life science marketing agencies by Life Sciences Review, a publication covering the industry.

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

This blog post reviews key considerations when choosing typography for complex data sets.

This blog describes how to use metaphors and analogies to explain complexity and inject creativity into life science content marketing.

Learn the value of integrated marketing campaigns for science businesses and how they can maximize your marketing efforts.

This blog reviews how you can position your company as a thought leader and differentiate it from competitors.

How to incorporate ESG marketing into your overall sustainability communications strategy.

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Learn how using stories in your presentations can make your company’s message more memorable, persuasive, and interesting.

By utilizing storytelling in your social media posts, you can build a meaningful, ongoing conversation with your audience.

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Explore why science-focused organizations need social media and how to effectively use it as a business tool.

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.

Ten corporate communications best practices every science-based company can use to increase engagement, promote understanding and win customers.

You often hear marketing experts talk about the value of brand consistency, but they don’t often discuss how consistency affects us at a cellular level. This article explains the biological basis of consistency.

Here are Cobalt’s eight predictions about post-COVID marketing.

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So,in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals canget more mileage out of theircontentand do more with less.

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.