Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Dec 7, 2023 / by Kerry Bennett / Artwork by Jess Huddy

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Jul 28, 2023 / by Addie Sax and William Harris

This blog post reviews key considerations when choosing typography for complex data sets.

May 15, 2023 / by Kerry Bennett and William Harris

This blog reviews how you can position your company as a thought leader and differentiate it from competitors.

Feb 20, 2023 / by Kerry Bennett

Learn how using stories in your presentations can make your company’s message more memorable, persuasive, and interesting.

use of social media for science communication
Nov 8, 2022 / by Sue George

Explore why science-focused organizations need social media and how to effectively use it as a business tool.

May 4, 2022 / by Isaac Villavicencio

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Oct 17, 2020 / by Sue George and William Harris

Ten corporate communications best practices every science-based company can use to increase engagement, promote understanding and win customers.

Dec 18, 2019 / by Sue George

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

Jun 26, 2019 / by Sue George and William Harris

Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So,in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals canget more mileage out of theircontentand do more with less.

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