Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Marketing

Dec 2, 2022 / by Lori Kantor

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Aug 15, 2022 / by Sue George

Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.

Feb 25, 2021 / by Sue George and William Harris

Review everything you need to know to start designing websites that appeal to different personality types.

Apr 4, 2020 / by By Sue George

The last time you bought a car, did rational thought or emotions guide your decision? Read on for more on rational versus emotional branding and how it affects consumer behavior.

Sep 23, 2019 / by Sue George and William Harris

Take some time to reevaluate and rebalance your sales and marketing efforts.

Feb 27, 2018 / by William Harris

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.

Communicating complex ideas is hard. We make it easy.

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Subject Matter Expert Interviews: How you can hold your own with SMEs and get the info you need.

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