Welcome to our blog, Cobalt-60.

This blog describes how to use metaphors and analogies to explain complexity and inject creativity into life science content marketing.

This blog post examines what integrated campaigns, why they’re important, and the elements of an integrated marketing strategy.

Learn the art and science behind how prescription drugs get their unique sounding and looking names.

How to incorporate ESG marketing into your overall sustainability communications strategy.

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Learn life science email marketing techniques to more effectively connect and engage with target audiences.

By utilizing storytelling in your social media posts, you can build a meaningful, ongoing conversation with your audience.

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.

Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.

Review everything you need to know to start designing websites that appeal to different personality types.

You often hear marketing experts talk about the value of brand consistency, but they don’t often discuss how consistency affects us at a cellular level. This article explains the biological basis of consistency.

Here are Cobalt’s eight predictions about post-COVID marketing.

The last time you bought a car, did rational thought or emotions guide your decision? Read on for more on rational versus emotional branding and how it affects consumer behavior.

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

Take some time to reevaluate and rebalance your sales and marketing efforts.

Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in disciplines such as public relations, advertising and even politics. Influencers use FUD techniques to make us stop, think and change our behavior to choose their preferred option over another more questionable option. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.

So what’s in the DNA of a great name, the unseen coding that makes it look and sound like a million dollars? Our checklist dissects five simple requirements that will help your brand grow into an empire worthy of worship.