Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Marketing

Feb 19, 2024 / by Lori Kantor / Art by Mark Miller

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

Dec 7, 2023 / by Kerry Bennett / Art by Jess Huddy

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Oct 6, 2023 / by William Harris | Art By Mark Miller

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

Jun 14, 2023 / by Lori Kantor

This blog post examines what integrated campaigns, why they’re important, and the elements of an integrated marketing strategy.

Mar 17, 2023 / by Lori Kantor

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Dec 15, 2022 / by Kerry Bennett and William Harris

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Aug 24, 2022 / by Kerry Bennett

Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.

Jul 27, 2021 / by Sue George

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little preparation, you can get all the info you were hoping for … and more. That’s why we’ve put together this article about how to conduct successful subject matter expert interviews.

Aug 27, 2020 / by Owen Gage Harris

Here are Cobalt’s eight predictions about post-COVID marketing.

Dec 15, 2019 / by Catherine Wargo Roberts

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

Feb 27, 2018 / by William Harris

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.

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