Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Content Creation + Writing

Feb 19, 2024 / by Lori Kantor / Art by Mark Miller

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

Oct 2, 2023 / by Lori Kantor / Art By Mark Miller

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

May 19, 2023 / by Sue George + Leslie Harris / Art by Mark Miller

Learn the art and science behind how prescription drugs get their unique sounding and looking names.

Mar 14, 2023 / by Sue George / Art by Mark Miller

Learn life science email marketing techniques to more effectively connect and engage with target audiences.

Sep 23, 2022 / by Kerry Bennett / Art by Jess Huddy

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

May 4, 2022 / by Isaac Villavicencio / Art by Jess Huddy

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Jul 22, 2020 / by Owen Gage Harris

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and thinkers who used solitude to their advantage in their writings and processes.

Dec 18, 2019 / by Sue George

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

Sep 16, 2018 / by Hannah Daniel

The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.

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