Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Content Creation + Writing

May 19, 2023 / by Sue George and Leslie Harris

Learn the art and science behind how prescription drugs get their unique sounding and looking names.

Mar 14, 2023 / by Sue George

Learn life science email marketing techniques to more effectively connect and engage with target audiences.

Sep 23, 2022 / by Kerry Bennett

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

May 4, 2022 / by Isaac Villavicencio

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Jun 5, 2020 / by Sue George and Bill Harris

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a verbal or visual common ground.

Dec 15, 2019 / by Catherine Wargo Roberts

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

May 4, 2018 / by William Harris

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.

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How to Pimp Your PowerPoint: Practical strategies to create audience-friendly presentations.

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