Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

Let's Talk 540.713.2579

Content Creation + Writing

Sep 23, 2022 / by Kerry Bennett

Storytelling is still one of the most effective ways to reach prospective customers. Learn how you can use some simple storytelling techniques to make your case studies interesting, creative, and illuminating narratives.

May 4, 2022 / by Isaac Villavicencio

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Jun 5, 2020 / by Sue George and Bill Harris

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a verbal or visual common ground.

Dec 18, 2019 / by Sue George

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

Sep 16, 2018 / by Hannah Daniel

The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.

Communicating complex ideas is hard. We make it easy.

Have a project you would like to discuss?
Please use the form on our Let’s Talk page.

Meet the Team

You’re always one step away from the people who touch your projects. Get to know them.

Please Stay in Touch

Subject Matter Expert Interviews: How you can hold your own with SMEs and get the info you need.

Sign up for our Bolt from the Blue e-newsletter to learn more about topics like this.