Welcome to our blog, Cobalt-60.

Learn how using stories in your presentations can make your company’s message more memorable, persuasive, and interesting.

By utilizing storytelling in your social media posts, you can build a meaningful, ongoing conversation with your audience.

Whether the story is fictional or based on facts, storytelling is the differentiating factor through which a narrative can communicate a brand’s values. In other words, what a brand stands for, not what it sells.

Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.

Powerful headlines take work, but few resources explain how to write killer headlines that get readers to click. This blog covers all of the bases.

After a few years of diligent blog writing, organizations accumulate a lot of blog content. In this article, we explain why and how to update blog posts.

Graphic designers have many different tools for creating effective visual communications — isolation is one of the most important.

The language of loneliness has been universal this year. A close look at how loneliness, isolation and solitude can help and hurt us.

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and thinkers who used solitude to their advantage in their writings and processes.

Writers and designers are “creatives,” but they work quite differently. What can each creative discipline learn from the other?

Imagine internal and external communications as two partners in a well-functioning, long-term relationship. Like any great partnership, they’re better when they work together and play off of the other’s strengths.

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

Effective messaging isn’t only about what you say — it’s also about how and when you say it to whom

Every day, we’re bombarded by the maddening susurration of voices coming to us via the internet. Much of it is potentially interesting, but most of us don’t have the time, inclination or supernatural abilities to absorb it all. That’s why, as marketers and communicators, we must produce content that stands out and grabs the attention of our busy and easily distracted audience. One great way to do that is to start telling stories. In this article, we share some basic storytelling techniques that can be adopted easily as you develop content for common social media platforms.

The north pole is at the top of the world, and the south pole is at the bottom. But why is this? There is no scientific reason that one pole should be considered “up” and one “down.” A brief history lesson about the Mercator projection can help us appreciate the importance of a fresh perspective in our creative strategies.