Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Branding + Positioning

Dec 2, 2022 / by Lori Kantor

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Aug 15, 2022 / by Sue George

Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.

Jun 22, 2022 / by Kerry Bennett

This blog post will examine the value of internal and external strategic communications for business growth and illustrate this concept with three real-world examples.

Apr 4, 2020 / by By Sue George

The last time you bought a car, did rational thought or emotions guide your decision? Read on for more on rational versus emotional branding and how it affects consumer behavior.

May 15, 2019 / by Sue George and William Harris

Sun Tzu, author of The Art of War, is often regarded as one of history’s greatest military strategists. According to the Chinese general, if you want to defeat your enemy, you must know them as well as you know yourself. The same is true if you’re marketing a brand — to succeed, you must know your competition.

Apr 3, 2018 / by William Harris

Cobalt moved to a new office location in November 2017. It didn’t take us long to realize that Cobalt-branded signage was critical to day-to-day operations — and to our overall brand.

Aug 1, 2017 / by Katie LaBranche

So what’s in the DNA of a great name, the unseen coding that makes it look and sound like a million dollars? Our checklist dissects five simple requirements that will help your brand grow into an empire worthy of worship.

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Sustainability Communications: Companies must embrace sustainability as a core value or risk being accused of greenwashing.

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