Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Branding + Positioning

Mar 15, 2024 / by Lori Kantor / Art by Rebecca Del Fabbro

Science businesses often find it necessary to evaluate their current brand presence and strategically refresh or rebrand to update the core identity of their company.

Jul 28, 2023 / by Addie Sax + William Harris / Art by Mark Miller

This blog post reviews key considerations when choosing typography for complex data sets.

May 15, 2023 / by Kerry Bennett + William Harris / Art by Jess Huddy

This blog reviews how you can position your company as a thought leader and differentiate it from competitors.

Feb 20, 2023 / by Kerry Bennett / Art by Jess Huddy

Learn how using stories in your presentations can make your company’s message more memorable, persuasive, and interesting.

use of social media for science communication
Nov 8, 2022 / by Sue George / Art by Mark Miller

Explore why science-focused organizations need social media and how to effectively use it as a business tool.

Jul 17, 2022 / by Sue George / Art by Jess Huddy

After a few years of diligent blog writing, organizations accumulate a lot of blog content. In this article, we explain why and how to update blog posts.

Mar 6, 2022 / by Sue George / Art by Jess Huddy

Imagine that you are tasked with defining a new brand. You’d probably tend to start by selecting colors and fonts, creating a logo, and designing a website. Yes, all of these brand elements are essential, but they focus primarily on the visual aspect of branding. What’s missing are ways to engage the rest of our senses…

Dec 18, 2019 / by Sue George

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

Feb 28, 2019 / by Sue George and William Harris

Today, it’s easy to see brand positioning at work in some of the most recognizable brands, such as Netflix and Whole Foods. But even if you don’t have the resources of these big consumer brands, even if you’re a small B2B businesses, you can apply the principles of positioning.

Feb 27, 2018 / by William Harris

At Cobalt, we take understanding seriously. But what does that really mean? What is understanding? When someone attains understanding, what have they achieved? In this post, we try to understand understanding more deeply.

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