Our Story

At Cobalt, we want to be your Isaac Newton of strategic marketing. He's synonymous with science, with deep think, and with making creative connections.

Meet Our Team

We are practitioners of problem-solving. Cobalt is a collection of science geeks, design wonks, and creative strategists.

Cobalt Careers

We’re always on the lookout for talented writers, designers, and storytellers. If you think you would be a good fit, we would love to hear from you.

Community

As a science-focused agency, Cobalt looks for opportunities to support organizations that advance the pursuit of science and science education.

Writing

Cobalt started as a provider of top-quality content, so it’s no surprise that writing compelling stories remains the essence of a Cobalt solution.

Design

Cobalt designers help elevate key messages, bring structure to complex ideas and reinforce a client’s key brand elements.

Strategy

Cobalt strategists work closely with our clients to understand key strategic imperatives and how to support them in our creative efforts.

Success Stories

Cobalt feels success when we help our clients meet their goals and objectives. These stories recount some of our most notable collaborations.

Clients

Cobalt’s client list is a study in diversity, but there is one common thread — an unrelenting commitment to apply science for good.

Resources

Good communications require the right tools of the trade. Check out these resources to help you organize and collect your thoughts.

17 Oct 2020

10 Corporate Communications Best Practices for Science-based Companies

17 Oct 2020

Nine Internal Communications Best Practices

02 Sep 2020

The Biology of Consistency

27 Aug 2020

Marketing to a Generation Raised in Isolation

Resources

We’ve compiled a number of useful resources on one page — everything from materials that reveal a bit more about how we think and how we work to tools that help clarify thinking about your brand.

Communications Worksheets

Cobalt’s communications worksheets help you plan for and successfully execute your branding and marketing efforts.

Click any tile below to download a worksheet.

Establishing Meeting Objectives

A strategic meeting is very much a microcosm of establishing a strategy for a function, and many of the same concepts apply.

Mapping the Meeting Open

No matter what kind of strategic meeting you’re planning, the opening session is critical. Consider these elements.

Meeting Attendance: A Role Play

If they’re not critical, they don’t need to be in the room. Make sure you get the right people in the right roles.

Brand Messaging

A key element of your brand platform is consistent messaging. Establish your key brand messages with this worksheet.

Brand Standards

A key element of your brand platform is a consistent visual identity. This worksheet helps you think through these elements.

Message Makers

Message Makers are interactive tools that enable you to develop key messages that you can use immediately in your branding or marketing efforts. Check back regularly to see what’s new.

How to Write a Positioning Statement

Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down.

Click on the image to access the interactive PDF.

Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding.