Resources

We’ve compiled a number of useful resources on one page — everything from materials that reveal a bit more about how we think and how we work to tools that help clarify thinking about your brand.

Message Makers

Message Makers are interactive tools that enable you to develop key messages that you can use immediately in your branding or marketing efforts. Check back regularly to see what’s new.

How to Write a Positioning Statement

Message Makers

Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down.

Click on the image to access the interactive PDF.

Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding.

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To read past issues, click below.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Apr 16, 2021
The Past, Present and Future of the Infographic

Infographics have transformed the way, and the speed with which, we understand complex concepts and ...

Mar 29, 2021
Transitioning from Born Doer to Born Leader

The best doers don’t always make the best leaders; read these tips to lead better....

Feb 25, 2021
Designing Websites That Appeal to Different Personality Types

Review everything you need to know to start designing websites that appeal to different personality ...

Jan 25, 2021
Isolation in Graphic Design: A Tool for Adding Emphasis

Graphic designers have many different tools for creating effective visual communications — isolati...