Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down.
Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding.
Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)
Demonstrated progress in sustainability can help build relationships and show your company’s authe...
In this article, we explain how to create a simple, concise internal communications strategy that yo...
Interviewing a subject matter expert can be stressful or even intimidating, but with just a little p...
Branding is about more than logos and websites. Strategically appealing to all five senses strengthe...
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