Resources

We’ve compiled a number of useful resources on one page — everything from materials that reveal a bit more about how we think and how we work to tools that help clarify thinking about your brand.

Message Makers

Message Makers are interactive tools that enable you to develop key messages that you can use immediately in your branding or marketing efforts. Check back regularly to see what’s new.

How to Write a Positioning Statement

Message Makers

Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down.

Click on the image to access the interactive PDF.

Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding.

Get some Cobalt in your inbox — sign up to receive our newsletter!

* indicates required
To read past issues, click below.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Dec 9, 2021
Reflection and Resolution: The Science of Gratitude

Saying thank you is a good thing — for the recipient and, according to the science of gratitude, f...

Dec 9, 2021
Cobalt Wins Four Awards in the 2021 MarCom Awards

Cobalt wins three platinum and one gold award in the 2021 MarCom Awards, sponsored by the Associatio...

Dec 8, 2021
Seven Great Science-Focused Holiday Gifts

Looking for some last-minute gifts or perhaps something a little more titillating than the typical h...

Nov 13, 2021
The Importance of a Brand Messaging Framework

Tell a better brand story by developing and consistently implementing a brand messaging framework....