Resources

We’ve compiled a number of useful resources on one page — everything from materials that reveal a bit more about how we think and how we work to tools that help clarify thinking about your brand.

Message Makers

Message Makers are interactive tools that enable you to develop key messages that you can use immediately in your branding or marketing efforts. Check back regularly to see what’s new.

How to Write a Positioning Statement

Message Makers

Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down.

Click on the image to access the interactive PDF.

Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding.

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To read past issues, click below.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Sep 17, 2021
Communicating Sustainability and Corporate Responsibility

Demonstrated progress in sustainability can help build relationships and show your company’s authe...

Sep 17, 2021
How to Create a Simple, Concise Internal Communications Strategy

In this article, we explain how to create a simple, concise internal communications strategy that yo...

Jul 27, 2021
Successful Subject Matter Expert Interviews

Interviewing a subject matter expert can be stressful or even intimidating, but with just a little p...

Jun 11, 2021
Branding Through the Five Senses: Your Logo Sounds as Good as It Looks

Branding is about more than logos and websites. Strategically appealing to all five senses strengthe...