Resources

We’ve compiled a number of useful resources on one page — everything from materials that reveal a bit more about how we think and how we work to tools that help clarify thinking about your brand.

Message Makers

Message Makers are interactive tools that enable you to develop key messages that you can use immediately in your branding or marketing efforts. Check back regularly to see what’s new.

How to Write a Positioning Statement

Message Makers

Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down.

Click on the image to access the interactive PDF.

Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding.

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To read past issues, click below.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Jul 22, 2020
Six Innovators in Isolation

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and t...

Jun 23, 2020
Summer 2020’s Great Escape: Books

They say reading a great book is like escaping to another world. Here are 18 titles, recommended by ...

Jun 16, 2020
(Re)Creation

Taking a break can lead to a breakthrough. Take a break of your own while you enjoy photos from Coba...

Jun 5, 2020
The Power & Pitfalls of Clichés

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a...