Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down.
Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding.
Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)
The language of loneliness has been universal this year. A close look at how loneliness, isolation a...
Ten corporate communications best practices every science-based company can use to increase engageme...
These internal communications best practices can either build or reinforce a communications culture....
You often hear marketing experts talk about the value of brand consistency, but they don’t often d...