Understanding[x]

At Cobalt, we take understanding seriously, which is why we’re pleased to introduce our Understanding(x) Series. Over time, we will take complex topics (or topics that seem deceptively simple) and explore them substantively, fully, with the goal of helping ordinary people understand the world a little bit more deeply.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Sep 2, 2020
The Biology of Consistency

You often hear marketing experts talk about the value of brand consistency, but they don’t often d...

Aug 27, 2020
Marketing to a Generation Raised in Isolation

Here are Cobalt’s eight predictions about post-COVID marketing....

Jul 22, 2020
Six Innovators in Isolation

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and t...

Jun 23, 2020
Summer 2020’s Great Escape: Books

They say reading a great book is like escaping to another world. Here are 18 titles, recommended by ...