Understanding[x]

At Cobalt, we take understanding seriously, which is why we’re pleased to introduce our Understanding(x) Series. Over time, we will take complex topics (or topics that seem deceptively simple) and explore them substantively, fully, with the goal of helping ordinary people understand the world a little bit more deeply.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Nov 17, 2020
The Language of Loneliness

The language of loneliness has been universal this year. A close look at how loneliness, isolation a...

Oct 17, 2020
10 Corporate Communications Best Practices for Science-based Companies

Ten corporate communications best practices every science-based company can use to increase engageme...

Oct 17, 2020
Nine Internal Communications Best Practices

These internal communications best practices can either build or reinforce a communications culture....

Sep 2, 2020
The Biology of Consistency

You often hear marketing experts talk about the value of brand consistency, but they don’t often d...