Campaign

Kymene Marketing Materials

Ashland Water Technologies

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When Ashland Water Technologies introduced a new generation of Kymene, a wet-strength resin used by paper mills during the manufacturing of tissue and towel products, to the market, the brand team called on Cobalt to help develop a set of materials to communicate the environmental benefits of the new chemical. Cobalt developed content for a brochure, sell sheets and an infographic.

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