Branding + Positioning

West Brand PowerPoint

West Pharmaceutical Services

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In 2020, West Pharmaceutical Services came to Cobalt to help revitalize its corporate branding. A key element of the brand refresh involved strategically removing the West "brand bar" — a horizontal blue bar ensconcing the West logo — from its brand toolbox to allow for more dynamic, less restricted designs. It wasn't a matter of simply deleting the blue bar because it appeared specifically to bring consistency to West's marketing materials. Instead, it needed a replacement visual approach that still made it possible to achieve consistency, but without the restrictions inherent in a layout-dominating horizontal bar.

Starting with West's corporate PowerPoint deck, Cobalt redefined West's visual appearance by introducing a "diamondweave" background pattern derived from West's diamond logo. This pattern formed the foundation upon which to build a family of master slides that both showcased how the new branding could be treated in a number of configurations but also provided plenty of room for presenters to display their content. The first use of the deck was a major investor presentation in early 2021.

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Our Market Expertise

Biotech / Biopharmaceutical

Medical Devices

Specialty Chemicals

Food Technology

Materials Engineering

Pharmaceutical

We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.

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