Branding Campaign
West Annual Report 2020
West Pharmaceutical Services
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In 2020, West Pharmaceutical Services came to Cobalt to help revitalize its corporate branding. Starting with West’s corporate PowerPoint deck, Cobalt redefined West’s visual appearance by introducing a “diamondweave” background pattern derived from West’s diamond logo. Then we incorporated the motif into other high-profile pieces, including the company’s annual report. Cobalt recommended a theme — Greater Together — to help define a tone and editorial direction for the report.
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