West Annual Report 2020

West Pharmaceutical Services

In 2020, West Pharmaceutical Services came to Cobalt to help revitalize its corporate branding. Starting with West’s corporate PowerPoint deck, Cobalt redefined West’s visual appearance by introducing a “diamondweave” background pattern derived from West’s diamond logo. Then we incorporated the motif into other high-profile pieces, including the company’s annual report. Cobalt recommended a theme — Greater Together — to help define a tone and editorial direction for the report.

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

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