Branding Campaign
West Annual Report 2020
West Pharmaceutical Services
In 2020, West Pharmaceutical Services came to Cobalt to help revitalize its corporate branding. Starting with West’s corporate PowerPoint deck, Cobalt redefined West’s visual appearance by introducing a “diamondweave” background pattern derived from West’s diamond logo. Then we incorporated the motif into other high-profile pieces, including the company’s annual report. Cobalt recommended a theme — Greater Together — to help define a tone and editorial direction for the report.
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We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.
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