With continuing development of its limulus amebocyte lysate (LAL) reagent, branded PYROSTAR™, FUJIFILM Wako tasked Cobalt’s creative and design team with updating its product catalog to reflect its competitive capabilities and to create a more dynamic and understandable presentation of the science behind its work.
Cobalt’s answer was a vibrant, eye-catching catalog that not only presented chemical and reagent products in an organized and clear fashion but also helped to promote efforts made by FUJIFILM Wako to help preserve horseshoe crab “coworkers” and elevate the work of the research team. The catalog design featured color-coded sections, a standardized photo treatment, and a “Key Features” section to help make distributor and customer involvement easy.
Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)
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