I’m Determined

James Madison University

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I'm Determined (IMD) is a state-directed project funded by the Virginia Department of Education that helps young people, especially those with disabilities, take control of their lives by using skills associated with self-determined behavior. Cobalt overhauled the IMD logo and redesigned several pieces of foundational collateral. The goal was to upgrade the overall IMD visual identity while still keeping the brand friendly, approachable and immensely practical for parents, teachers and students.



Communicating complex ideas is hard. We make it easy.

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We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.