“The marketing team had such a strong feeling about the campaign creative that we pushed leadership to accept it even though it was out of our comfort zone. Because the creative aligned with the value proposition and was true to the product positioning, they decided to proceed — and we were rewarded with a significant number of qualified leads.”
Much of the campaign occurred on social media and other online channels. For Gore, LinkedIn is a useful outlet for reaching members of their target audience. And trade shows are still excellent venues to attract and qualify leads.
We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.