Ashland Advantage

Ashland Water Technologies

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When the Tissue and Towel team at Ashland Water Technologies sought to attract paper mills with its superior chemistry and service, they contacted Cobalt, who teamed up with partner agency Aesthetica to produce materials as part of the Ashland Advantage campaign. We developed the “My Chemistry/Innovation/Legacy is Your Advantage” concept to personalize the chemical company while still highlighting key differentiators of the brand.

Print Campaign

Tissue World Exhibits

Communicating complex ideas is hard. We make it easy.

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We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.