Ashland Advantage

Ashland Water Technologies

When the Tissue and Towel team at Ashland Water Technologies sought to attract paper mills with its superior chemistry and service, they contacted Cobalt, who teamed up with partner agency Aesthetica to produce materials as part of the Ashland Advantage campaign. We developed the “My Chemistry/Innovation/Legacy is Your Advantage” concept to personalize the chemical company while still highlighting key differentiators of the brand.

Print Campaign

Tissue World Exhibits

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Jul 22, 2020
Six Innovators in Isolation

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and t...

Jun 23, 2020
Summer 2020’s Great Escape: Books

They say reading a great book is like escaping to another world. Here are 18 titles, recommended by ...

Jun 16, 2020

Taking a break can lead to a breakthrough. Take a break of your own while you enjoy photos from Coba...

Jun 5, 2020
The Power & Pitfalls of Clichés

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a...