Ashland Advantage

Ashland Water Technologies

When the Tissue and Towel team at Ashland Water Technologies sought to attract paper mills with its superior chemistry and service, they contacted Cobalt, who teamed up with partner agency Aesthetica to produce materials as part of the Ashland Advantage campaign. We developed the “My Chemistry/Innovation/Legacy is Your Advantage” concept to personalize the chemical company while still highlighting key differentiators of the brand.

Print Campaign

Tissue World Exhibits

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Nov 13, 2021
The Importance of a Brand Messaging Framework

Tell a better brand story by developing and consistently implementing a brand messaging framework....

Oct 28, 2021
How to Bulletproof Your Writing

Writing lists correctly is not rocket science, but there are rules to follow. This is a beginner's g...

Oct 28, 2021
Communicating the Benefits of Complex Products

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for ...

Sep 17, 2021
Communicating Sustainability and Corporate Responsibility

Demonstrated progress in sustainability can help build relationships and show your company’s authe...