Afton Chemical/NewMarket came to Cobalt in 2022 for help in producing the company's first-ever report on its Environmental, Social, and Governance (ESG) activities for customers, employees, and investors. We worked with the team from Afton to complete the 2021 ESG Report over a period of two months. We examined similar reports from competitors and proposed three design concepts for the client to choose from. The report was created to be online-only, and the title and theme of Making the World a Better Place was chosen based on the NewMarket mission statement.
Cobalt created the content for the 34-page report based on material used in other company reports and research compiled by the company’s global sustainability manager for the publication. Divided into sections on Environment, Social, and Governance, it features company assets and photographs and a section on awards and recognition the company has received. The final publication is embedded on the NewMarket and Afton websites, where the report previews directly on the page and allows for a full-screen experience.
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