After developing a signature visual strategy for West to employ in general brand communications and employer/recruitment communications, Cobalt was asked to extend the campaign to fall trade show activities. The goal was to incorporate the West By Your Side “W” graphic into booth designs for two fall shows — CPhI Worldwide 2019 in Germany and PDA 2019 The Universe of Pre-filled Syringes and Injection Devices in Sweden. Another important goal was to ensure that the Simplify the Journey/Integrated Solutions messaging remained in the overall booth design and integrated logically with the West By Your Side visual treatments.
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