Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Strategy

Feb 19, 2024 / by Lori Kantor / Art by Mark Miller

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

Dec 7, 2023 / by Kerry Bennett / Art by Jess Huddy

Strong, effective B2B marketing is critical for science-driven companies to stand out in increasingly competitive industries. From pharmaceuticals to materials science to medical devices, specialty chemicals, and beyond, you can maximize B2B marketing by following a standard set of best practices.

Jul 28, 2023 / by Addie Sax and William Harris

This blog post reviews key considerations when choosing typography for complex data sets.

Mar 17, 2023 / by Lori Kantor

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

Mar 29, 2021 / by Sue George and William R. Harris

The best doers don’t always make the best leaders; read these tips to lead better.

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