Writing

Effective business and brand writing flawlessly executes the basic rules of composition and uses storytelling techniques to make complex information clear and understandable. Half of Cobalt’s creative staff is made up of writers that, collectively, bring 70 years of experience to every project. We’re adept at developing stories and narratives for a diverse set of clients and industries, across a diverse landscape of formats and media types.
Editorial Content for the Printed (and Nearly Printed) Page
Print
Content, and Content Strategy, for Websites, Blogs + Intranets
Online
Authentic Brand Narratives
Signature Stories
Scripts + Storyboards for Marketing + Training Videos
Video

Other Services: Design Strategy

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Nov 13, 2021
The Importance of a Brand Messaging Framework

Tell a better brand story by developing and consistently implementing a brand messaging framework....

Oct 28, 2021
How to Bulletproof Your Writing

Writing lists correctly is not rocket science, but there are rules to follow. This is a beginner's g...

Oct 28, 2021
Communicating the Benefits of Complex Products

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for ...

Sep 17, 2021
Communicating Sustainability and Corporate Responsibility

Demonstrated progress in sustainability can help build relationships and show your company’s authe...