Storytelling has become a buzzword in marketing and business circles because stories are powerful ways to deliver content that rises above a facts-and-figures approach. Signature stories are essential stories that define a brand essence or promise using narrative techniques one traditionally finds in fiction and creative nonfiction writing. They have a narrative arc — a beginning, middle and end — and they have characters, setting and conflict that help provide context and meaning to readers.
Cobalt is well-qualified to help you write compelling signature stories. Our writers have experience writing traditional stories — short fiction and novels — that inform how we approach corporate narratives. We can engage key internal stakeholders and subject matter experts to collect necessary background and then draft compelling stories that help motivate, engage and connect your employees.