Writing

Effective business and brand writing flawlessly executes the basic rules of composition and uses storytelling techniques to make complex information clear and understandable. Half of Cobalt’s creative staff is made up of writers that, collectively, bring 70 years of experience to every project. We’re adept at developing stories and narratives for a diverse set of clients and industries, across a diverse landscape of formats and media types.
Editorial Content for the Printed (and Nearly Printed) Page
Print
Content, and Content Strategy, for Websites, Blogs + Intranets
Online
Authentic Brand Narratives
Signature Stories
Scripts + Storyboards for Marketing + Training Videos
Video

Other Services: Design Strategy

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Sep 2, 2020
The Biology of Consistency

You often hear marketing experts talk about the value of brand consistency, but they don’t often d...

Aug 27, 2020
Marketing to a Generation Raised in Isolation

Here are Cobalt’s eight predictions about post-COVID marketing....

Jul 22, 2020
Six Innovators in Isolation

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and t...

Jun 23, 2020
Summer 2020’s Great Escape: Books

They say reading a great book is like escaping to another world. Here are 18 titles, recommended by ...