Writing

Effective business and brand writing flawlessly executes the basic rules of composition and uses storytelling techniques to make complex information clear and understandable. Half of Cobalt’s creative staff is made up of writers that, collectively, bring 70 years of experience to every project. We’re adept at developing stories and narratives for a diverse set of clients and industries, across a diverse landscape of formats and media types.
Editorial Content for the Printed (and Nearly Printed) Page
Print
Content, and Content Strategy, for Websites, Blogs + Intranets
Online
Authentic Brand Narratives
Signature Stories
Scripts + Storyboards for Marketing + Training Videos
Video

Other Services: Design Strategy

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Apr 16, 2021
The Past, Present and Future of the Infographic

Infographics have transformed the way, and the speed with which, we understand complex concepts and ...

Mar 29, 2021
Transitioning from Born Doer to Born Leader

The best doers don’t always make the best leaders; read these tips to lead better....

Feb 25, 2021
Designing Websites That Appeal to Different Personality Types

Review everything you need to know to start designing websites that appeal to different personality ...

Jan 25, 2021
Isolation in Graphic Design: A Tool for Adding Emphasis

Graphic designers have many different tools for creating effective visual communications — isolati...