Writing

Effective business and brand writing flawlessly executes the basic rules of composition and uses storytelling techniques to make complex information clear and understandable. Half of Cobalt’s creative staff is made up of writers that, collectively, bring 70 years of experience to every project. We’re adept at developing stories and narratives for a diverse set of clients and industries, across a diverse landscape of formats and media types.
Editorial Content for the Printed (and Nearly Printed) Page
Print
Content, and Content Strategy, for Websites, Blogs + Intranets
Online
Authentic Brand Narratives
Signature Stories
Scripts + Storyboards for Marketing + Training Videos
Video

Other Services: Design Strategy

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Jul 22, 2020
Six Innovators in Isolation

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and t...

Jun 23, 2020
Summer 2020’s Great Escape: Books

They say reading a great book is like escaping to another world. Here are 18 titles, recommended by ...

Jun 16, 2020
(Re)Creation

Taking a break can lead to a breakthrough. Take a break of your own while you enjoy photos from Coba...

Jun 5, 2020
The Power & Pitfalls of Clichés

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a...