Writing

Effective business and brand writing flawlessly executes the basic rules of composition and uses storytelling techniques to make complex information clear and understandable. Half of Cobalt’s creative staff is made up of writers that, collectively, bring 70 years of experience to every project. We’re adept at developing stories and narratives for a diverse set of clients and industries, across a diverse landscape of formats and media types.
Editorial Content for the Printed (and Nearly Printed) Page
Print
Content, and Content Strategy, for Websites, Blogs + Intranets
Online
Authentic Brand Narratives
Signature Stories
Scripts + Storyboards for Marketing + Training Videos
Video

Other Services: Design Strategy

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Nov 17, 2020
The Language of Loneliness

The language of loneliness has been universal this year. A close look at how loneliness, isolation a...

Oct 17, 2020
10 Corporate Communications Best Practices for Science-based Companies

Ten corporate communications best practices every science-based company can use to increase engageme...

Oct 17, 2020
Nine Internal Communications Best Practices

These internal communications best practices can either build or reinforce a communications culture....

Sep 2, 2020
The Biology of Consistency

You often hear marketing experts talk about the value of brand consistency, but they don’t often d...