Like healthy soil supporting robust plant growth, effective content can help your business thrive. Content marketing can establish your expertise, promote brand awareness, generate leads, drive traffic to your website, and support sales and customer satisfaction. We specialize in professional science writing and design, something many science-focused companies do not have the internal staff to handle, especially as their content needs grow.
Our creative team is made up of seasoned marketing strategists, science writers, and designers who excel at translating complex information into compelling stories. We understand the challenges of marketing a B2B life science business and collaborate to produce effective content marketing across a range of platforms. We will work closely with your team — and with each other — to develop content that engages, informs, and inspires action.
Our Content Creation + Marketing Services
Blog Writing
Whether your company’s blog only exists on your to-do list, or you have an established blog and need writing expertise to keep the content pipeline flowing, we can help you meet your blog-writing goals. Our team has extensive experience planning, researching, writing, and designing effective blogs for B2B companies across the health and science spectrum.
Social Media Content
Our team applies proven social media strategy, combined with best practices for writing and designing, to create effective social media content for our clients. We specialize in B2B content that helps science-focused companies establish a robust social media presence, target and connect with prospective customers and talent, build brand awareness, increase website traffic, and generate leads.
Landing Pages
When a prospect lands on your website, you want to make sure they have a great experience. By blending professional science writing and high-quality design, our creative team develops landing page content for science businesses that encourages visitors to stick around. Our web copy is carefully curated to align with the client’s voice and tone and is strategically planned to meet the client’s marketing goals.
Need our content creation expertise?
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Newsletters
E-mail newsletters are a handy marketing multi-tool for life science businesses. They appear in your customers’ inboxes on a regular basis, brimming with compelling stories about your products and services, your people, and your place in the industry. Although finding the internal resources to devote to a newsletter can be difficult, you can rely on our creative team to make these digital brand ambassadors shine.
Videos + Animations
Delivering the right content to the right audience at the right time is key for standing out in a competitive life science landscape. We can work with you to develop video and animated content that showcases your technology and expertise to engaged prospects, giving your company a voice of authority and an edge in the market.
Infographics
An effective infographic can be marketing gold. It quickly engages prospects and delivers your technical details and essential information, thoughtfully wrapped in a beautiful and compelling design. Our team members collaborate to apply their creative minds and years of experience to develop infographics across a range of life science subjects to meet our B2B clients’ needs.
White Papers
Many life science B2Bs have a growing list of ideas for white papers but limited internal resources to implement them. Our science writers and designers have the professional skills, science knowledge, and experience to translate your topics into easy-to-read, comprehensive white papers for any audience.
Connect with Cobalt
As a life sciences communications agency, we specialize in highly technical B2B markets where complex ideas and information must be conveyed with clarity. Contact us today to learn how our team of writers, designers, strategists, and content architects, can help you reach — and engage — your internal and external audiences.
Here’s how we can help you meet your content marketing needs:
We’re Efficient
Whether your project requires a quick turnaround or planning and implementation over weeks or months, our team has the flexibility to execute and deliver the content you need when you need it. We assess priorities daily, shift resources as needed, and use project management tools and systems to keep everyone on the same page.
We’re Professional
You likely have many competent writers in your organization. However, just like any other skill, professional writers and designers perform at a higher level, backed by years of experience and training. We push ourselves and each other to advance our skills, follow proven best practices, and inject creativity while making complex topics clear.
We’re Creative
The most effective content does more than just deliver the details. A creative touch, whether subtle or bold, leaves a lasting glow and provides the surprise and delight that keeps customers engaged. We combine our creative energies to give content just the right dose of flair and emphasis.
We’re Affordable
We’re not a big-city agency or a giant content marketing company. In fact, our nearest city is a small town. We aim to deliver high-impact, high-quality creative services that fulfill your needs while fitting your budget.
Communicating complex ideas is hard. We make it easy.
Have a project you would like to discuss?
Please use the form on our Let’s Talk page.
Content Creation + Writing Reads
