Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Oct 6, 2023 / by William Harris | Art By Mark Miller

Using AI for Brainstorming: An Illustrated Biotechnology Example

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

Oct 6, 2023 / by William Harris | Art By Mark Miller

Using AI for Brainstorming: An Illustrated Biotechnology Example

This article will introduce common AI tools and how to use them effectively for brainstorming in creative agencies.

Oct 2, 2023 / by Lori Kantor | Art By Mark Miller

Using Artificial Intelligence in Marketing? First, Ethics.

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

Jul 28, 2023 / by Addie Sax and William Harris

Typefaces for Communicating Complex Information

This blog post reviews key considerations when choosing typography for complex data sets.

Jul 12, 2023 / by Sue George, Lori Kantor, and William Harris

How to Use Metaphors and Analogies to Explain Complex Science Topics

This blog describes how to use metaphors and analogies to explain complexity and inject creativity into life science content marketing.

Jun 14, 2023 / by Lori Kantor

Integrated Marketing Strategies for Science Businesses

This blog post examines what integrated campaigns, why they’re important, and the elements of an integrated marketing strategy.

Jun 14, 2023 / by Lori Kantor

Integrated Marketing Strategies for Science Businesses

This blog post examines what integrated campaigns, why they’re important, and the elements of an integrated marketing strategy.

May 15, 2023 / by Kerry Bennett and William Harris

Why Thought Leadership Marketing is Key for Your Science B2B

This blog reviews how you can position your company as a thought leader and differentiate it from competitors.

Mar 17, 2023 / by Lori Kantor

5 Tips on How To Market Medical Devices Effectively

Having a robust marketing plan for medical devices, including effective content marketing, can help companies establish themselves as leaders in the industry.

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Welcome to our blog, Cobalt-60.

Integrated Campaigns

We bring your Life Science Marketing to Life

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