Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Integrated Campaigns

Feb 19, 2024 / by Lori Kantor / Art by Mark Miller

Successful CDMO marketing is not a set-it-and-forget-it endeavor. It involves cycles of analysis, implementation, measurement, and readjustment.

Oct 2, 2023 / by Lori Kantor | Art By Mark Miller

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

May 15, 2023 / by Kerry Bennett and William Harris

This blog reviews how you can position your company as a thought leader and differentiate it from competitors.

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Common AI tools and how to use them effectively for brainstorming in creative agencies.

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