Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Design + Creativity

Dec 12, 2023 / by Lori Kantor | Art By Rebecca Simms Del Fabbro

A unique and compelling value proposition is essential for defining why a potential customer or partner should choose you over a close competitor.

Oct 2, 2023 / by Lori Kantor | Art By Mark Miller

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

Aug 15, 2022 / by Sue George

Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.

Feb 25, 2021 / by Sue George and William Harris

Review everything you need to know to start designing websites that appeal to different personality types.

Dec 18, 2019 / by Sue George

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

May 4, 2018 / by William Harris

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.

Communicating complex ideas is hard. We make it easy.

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