Life Science Blog - Marketing Insights

Marketing to scientists requires a deep understanding of how they think and communicate. Strive for accuracy, clarity, and transparency.

Compelling ESG report design builds trust, attracts investment, and highlights sustainability progress for life science B2Bs.

Ten nonfiction science books to consider for your next read.

Cobalt received four MarCom Awards in the 2024 competition.

Is your B2B marketing catching up or setting the pace? Ready to partner with a life science marketing agency?

This blog explores best practices for trade show marketing in the science sector, emphasizing strategic pre-show planning, engaging booth design, and effective post-show follow-up. It provides actionable insights to help science-based businesses stand out, connect with industry leaders, and achieve measurable success at trade shows.

Learn how the customer journey map can guide your content strategy and reduce the friction that may stop a customer’s progress. Consider the customer journey for a fictional medical device startup company and how to describe and target the ideal customer.

Learn about the importance of authentic marketing and how to market with authenticity on a limited budget.

A unique and compelling value proposition is essential for defining why a potential customer or partner should choose you over a close competitor.

Cobalt received four MarCom Awards in the 2023 competition.

Cobalt Communications, a leading provider of marketing services for the life science industry, was recently recognized as one of the top 10 life science marketing agencies by Life Sciences Review, a publication covering the industry.

AI marketing tools can deliver many benefits, allowing companies to operate more efficiently while better predicting and satisfying customer needs. Learn about related ethical and legal concerns and how to handle them.

When choosing a brand color, find the best color that identifies the personality and message of your brand.

Explore why science-focused organizations need social media and how to effectively use it as a business tool.

Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

PowerPoint can be an effective tool if it’s used correctly. Here’s how to pimp your presentation.

Review everything you need to know to start designing websites that appeal to different personality types.

Graphic designers have many different tools for creating effective visual communications — isolation is one of the most important.

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a verbal or visual common ground.

What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

We get it, the communications landscape can be a bit confusing. So we broke it down for you.

When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.

Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell.