Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.
Explore why science-focused organizations need social media and how to effectively use it as a business tool.
Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.
PowerPoint can be an effective tool if it’s used correctly. Here’s how to pimp your presentation.
Infographics have transformed the way, and the speed with which, we understand complex concepts and act on them.
Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a verbal or visual common ground.
Writers and designers are “creatives,” but they work quite differently. What can each creative discipline learn from the other?
We get it, the communications landscape can be a bit confusing. So we broke it down for you.
Also called vision boards or inspiration boards, mood boards are tools for communicating a feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool.
When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.
Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell.