Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.
Good graphic design is a key element of nearly any marketing communications project. Find out how incorporating visual design into your communications can help you meet the challenges of marketing your science-focused products and services.
Brand guidelines detail a company’s visual identity. Find out more about what brand guidelines are and how they’re useful to companies of all sizes.
Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.
Review everything you need to know to start designing websites that appeal to different personality types.
Graphic designers have many different tools for creating effective visual communications — isolation is one of the most important.
What makes a slogan so effective? Why do some (think “Where’s the Beef?”) become earworms and others fall flat?
How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?
Also called vision boards or inspiration boards, mood boards are tools for communicating a feeling, theme, persona or mood for a design or a style in a way that can be quickly absorbed and understood by those viewing them. Mood boards can be used to confirm that all stakeholders are on the same page or get feedback if not. Join Cobalt Communications Art Director Mark Miller on an exploration of this vital design tool.
When you think of brainstorming, you might conjure up images of the Schooner Tuna creative session from Mr. Mom: agency team members gathered in a conference room, cigarette smoke billowing, clothes wrinkled, Chinese food growing crusty in the takeout containers while ideas died their slow death on an easel pad. A lot has been learned about brainstorming since then, including the fact that groups are not always better than individuals when it comes to generating great ideas.
Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell.
Annual reports — glorified financial statements or robust marketing tools? (Hint: we believe in the latter.) Even though Cobalt is a private company and we don’t legally have to publish an annual report, we chose to create one (and go digital) for 2016 because it offers so many marketing opportunities. And your company could reap these benefits, too.