Welcome to our blog, Cobalt-60.

Here you’ll find our online digest dedicated to the art and science of communications. It’s also named after an isotope of the element cobalt.

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Design + Creativity

Dec 2, 2022 / by Lori Kantor

When choosing a brand color, find the best color that identifies the personality and message of your brand.

May 4, 2022 / by Isaac Villavicencio

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for the job.

Jan 25, 2021 / by Kerry Bennett

Graphic designers have many different tools for creating effective visual communications — isolation is one of the most important.

Dec 15, 2019 / by Madeline Hall and Catherine Wargo Roberts

How do you guarantee users won’t breeze through the text you worked so hard to research, compose, and deliver?

Mar 25, 2018 / by Mark Miller

Successful environmental branding creates a physical space that effectively embodies a brand and communicates its attributes, personality and key messages. That space may be in retail stores, restaurants, office environments or even at tradeshows. It is accomplished through intentional design of a space’s atmosphere and carefully considers factors such as color, texture and materials, size and smell.

Communicating complex ideas is hard. We make it easy.

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How to Pimp Your PowerPoint: Practical strategies to create audience-friendly presentations.

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