Cobalt’s design work for a digital ESG Report won a prestigious Platinum Award in the Creativity / Design category at the 2024 MarCom Awards. The report, which was completed for West Pharmaceutical Services, incorporated sustainability images developed as part of a separate but related project that also earned Gold in this award cycle.

West’s Communications team and Cobalt have been working together to produce the company’s ESG reports since 2020. At the time, the publication focused on corporate responsibility, but it has evolved to encompass the broader, more strategic themes associated with ESG (Environmental, Social, and Governance) initiatives.

Cobalt helped West make this transition and elevate the visual presentation of the report. For the 2023 ESG report, the conceptual design was “Focus Forward” — a nod to West’s commitment to its future ESG goals. West was making significant changes to its overarching ESG strategy — changes it wanted to capture in an anchor graphic.

Cobalt’s creative team brainstormed different approaches and worked with West to finalize a flexible, modular visual. This graphic, combined with other data visualization elements, summarized how West’s ESG strategy has evolved in addition to what the company aims to achieve in the long-term. The new design distills complex goals into clear categories; People, Planet, and Processes, and serves as the foundation for the rest of the report.

“The goal was to establish a dynamic online experience for readers that would reflect the brand’s commitment to sustainability, transparency, and ethical leadership”, explained Bill Harris, Cobalt’s Founder and Creative Director. “West wanted a visually compelling, digestible report that reflected their core values and communicated essential information.”

The MarCom Awards honors excellence in marketing and communication, receiving approximately 6,500 entries per year from around the world. The organization, founded in 1995, consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges, and sets standards for excellence.

To learn more about the MarCom Awards and see all the winners in the 2024 competition, visit the MarCom Awards website.

Explore the Cobalt website to see examples of our work, learn about our services, or contact the Cobalt marketing team.