Blue is all around us. It paints our oceans, our skies, and our walls at home. The color can evoke a plethora of ambivalent feelings — from calm and trustworthy to distant and cold. With such diversity of meanings, feelings, and even shades or tones, how can your team tame blue to benefit your business and brand? The first step is to understand how blue works.

This infographic, created as part of Cobalt’s Understanding Blue campaign, can help. Check out our other Understanding features or contact us today to discuss how we can help you increase understanding in your target audiences.