Category: Branding

Sep 2020
The Biology of Consistency
Apr 2020
Brand-Building in the Time of COVID -19
(Hint: It’s about People — and Always
Has Been)
Apr 2020
“That Car Seems Like a Good Choice” versus “I Love That Car!”
Rational and Emotional Branding
Dec 2019
The Psychology of Slogans
What They Are & How They Work
Dec 2019
How to Choose a Communications Firm
Jul 2019
Thinking Inside the Board
Using Mood Boards to Generate Ideas and Build Consensus
May 2019
Thinking Like Sun Tzu
How to Conduct a Competitive Analysis
Feb 2019
Brand Positioning
How to Look Different in a Sea of Sameness
Oct 2018
Fear and Loathing in Marketing
Sep 2018
The Value of Brand Consistency

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Nov 17, 2020
The Language of Loneliness

The language of loneliness has been universal this year. A close look at how loneliness, isolation a...

Oct 17, 2020
10 Corporate Communications Best Practices for Science-based Companies

Ten corporate communications best practices every science-based company can use to increase engageme...

Oct 17, 2020
Nine Internal Communications Best Practices

These internal communications best practices can either build or reinforce a communications culture....

Sep 2, 2020
The Biology of Consistency

You often hear marketing experts talk about the value of brand consistency, but they don’t often d...