Category: Branding
Apr 2020
“That Car Seems Like a Good Choice” versus “I Love That Car!”
Rational and Emotional Branding
Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)
Ten corporate communications best practices every science-based company can use to increase engageme...
These internal communications best practices can either build or reinforce a communications culture....
You often hear marketing experts talk about the value of brand consistency, but they don’t often d...
Here are Cobalt’s eight predictions about post-COVID marketing....
