Category: Branding

Apr 2020
Brand-Building in the Time of COVID -19
(Hint: It’s about People — and Always
Has Been)
Apr 2020
“That Car Seems Like a Good Choice” versus “I Love That Car!”
Rational and Emotional Branding
Dec 2019
The Psychology of Slogans
What They Are & How They Work
Dec 2019
How to Choose a Communications Firm
Jul 2019
Thinking Inside the Board
Using Mood Boards to Generate Ideas and Build Consensus
May 2019
Thinking Like Sun Tzu
How to Conduct a Competitive Analysis
Feb 2019
Brand Positioning
How to Look Different in a Sea of Sameness
Oct 2018
Fear and Loathing in Marketing
Sep 2018
The Value of Brand Consistency
Apr 2018
Cobalt Signs (and Omens)

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Jul 22, 2020
Six Innovators in Isolation

During a global pandemic, it can be helpful during our own isolation to take a peek at artists and t...

Jun 23, 2020
Summer 2020’s Great Escape: Books

They say reading a great book is like escaping to another world. Here are 18 titles, recommended by ...

Jun 16, 2020
(Re)Creation

Taking a break can lead to a breakthrough. Take a break of your own while you enjoy photos from Coba...

Jun 5, 2020
The Power & Pitfalls of Clichés

Clichés aren’t always bad. They can foster togetherness, inclusion and mutual understanding — a...