Category: Branding

Nov 2021
The Importance of a Brand Messaging Framework
Jun 2021
Branding Through the Five Senses: Your Logo Sounds as Good as It Looks
Sep 2020
The Biology of Consistency
Apr 2020
Brand-Building in the Time of COVID -19
(Hint: It’s about People — and Always
Has Been)
Apr 2020
“That Car Seems Like a Good Choice” versus “I Love That Car!”
Rational and Emotional Branding
Dec 2019
The Psychology of Slogans
What They Are & How They Work
Dec 2019
How to Choose a Communications Firm
Jul 2019
Thinking Inside the Board
Using Mood Boards to Generate Ideas and Build Consensus
May 2019
Thinking Like Sun Tzu
How to Conduct a Competitive Analysis
Feb 2019
Brand Positioning
How to Look Different in a Sea of Sameness

Cobalt-60 is the name of our blog, an online digest dedicated to the art and science of communications. (It’s also an isotope of the element cobalt.)

Nov 13, 2021
The Importance of a Brand Messaging Framework

Tell a better brand story by developing and consistently implementing a brand messaging framework....

Oct 28, 2021
How to Bulletproof Your Writing

Writing lists correctly is not rocket science, but there are rules to follow. This is a beginner's g...

Oct 28, 2021
Communicating the Benefits of Complex Products

Examine the best practices of communicating complex ideas and evaluate the best marketing tools for ...

Sep 17, 2021
Communicating Sustainability and Corporate Responsibility

Demonstrated progress in sustainability can help build relationships and show your company’s authe...