Success Stories

Cobalt’s portfolio is as diverse as our clients. We don’t specialize in a medium — we specialize in translation with imagination. As a result, we work on a wildly diverse set of projects that run the gamut from traditional print communications to online communications to integrated internal and external campaigns with a little bit of everything. What follows is a small sample of our creative thinking and doing.

Success Stories

GORE STA-PURE Flexible Freeze Container Campaign
W.L. Gore & Associates
Our “Not That You Would, But You Could” concept placed STA-PURE Flexible Freeze Containers in extreme environments to emphasize the product’s cold-chain strength and durability.
Product Application Guides
Mallard Creek Polymers
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LAL Reagent Products Catalog
FUJIFILM Wako
With continuing development of its limulus amebocyte lysate (LAL) reagent, FUJIFILM Wako tasked Cobalt with a major overhaul of its product catalog. Our answer was a vibrant, eye-catching publication that reorganized the content and reenergized the brand.
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2020 Corporate Responsibility Report
West Pharmaceutical Services
When West came to Cobalt in 2021 to help produce the company’s 2020 Corporate Social Responsibility Report, it wanted more than a PDF posted on the West website. Cobalt proposed that West create an online flipbook to take advantage of multimedia features, such as videos and animations, to drive engagement.
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Lyoguard Animations
W.L. Gore & Associates
To showcase key product benefits, we worked with the GORE® LYOGUARD® marketing team to develop a series of short, social-friendly videos.
PDA and CPhI Trade Show Booths
West Pharmaceutical Services
By Your Side: Signature Visual Brand Initiative
West Pharmaceutical Services
For West Pharmaceutical Services, Cobalt created a signature visual — a graphic “W” meant to echo the diamond in the West logo and to provide a vehicle to flexibly showcase products and people.
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Cyber Security Awareness Campaign
Solenis
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Ashland Advantage
Ashland Water Technologies
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West Brand PowerPoint
West Pharmaceutical Services
In early 2021, Cobalt kicked off a major brand refresh of West Pharmaceutical Services by redesigning its corporate PowerPoint template in advance of a major investor presentation. We introduced a "diamondweave" background pattern upon which several master slides were built. The design showcased the flexibility of the visual treatment while also providing plenty of room for slide content.
I’m Determined
James Madison University
Identity Refresh + Collateral Creation
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We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.

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