Blue has always challenged human senses. It is at once astonishingly beautiful, like a cloudless enamel sky, and painfully desolate, like an ocean abyss. The Greeks didn’t even have a word for blue. Perhaps they understood, like the French artist Yves Klein, that “blue has no dimensions, it is beyond dimensions” — an inexplicable property that cannot be psychologically tangible. And yet blue is ubiquitous in our world today. It colors well-known logos, radiates from the screens of our devices and decorates our fashion runways. Read below to enhance your understanding of this enigmatic color.
The color blue isn’t just popular with logo designers and branding experts — it’s also common in books, movies, television shows, and songs. Do you think you know more than the average bear when it comes to the color blue in modern day media? Test your knowledge about blue in pop culture by taking this short quiz!
For thousands of years, humans have puzzled over color. It is so subjective, so complex, that we still don’t fully understand the effects of color on our brains. Still, scientists are making progress. We made an infographic to explain some of the complex processes that take place when we “see” blue. View the infographic here.
Blue is all around us. It colors our oceans, our skies, and our walls at home. The color can evoke a plethora of ambivalent feelings — from calm and trustworthy to distant and cold. With such diversity of meanings, feelings, and even shades or tones, how can your team tame blue to benefit your business and brand?