Fear is a useful emotion. It can protect us from something dangerous or help us avoid things that might cause us pain. Then there’s the dark side of fear. Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States every year. People with an anxiety disorder are three to five times more likely to go to the doctor and six times more likely to be hospitalized for psychiatric disorders than those who do not suffer from anxiety disorders. To break down this complex emotion, we must evaluate biology, psychology and sociology. Keep reading below to increase your understanding of fear.
Fear, Uncertainty and Doubt, or FUD, is a fear-based marketing strategy used in public relations and advertising. Influencers use FUD techniques to make us change our behavior, but it can be taken too far. Keep reading to learn how you can leverage fear in your marketing — and when you might decide to avoid it altogether.