Cobalt Communications The Art + Science of Understanding


We’ve compiled a number of useful resources on one page — everything from materials that reveal a bit more about how we think and how we work to tools that help clarify thinking about your brand.

Bolt from the Blue is Cobalt’s electronic newsletter, sent monthly or whenever inspiration strikes. Each issue tackles a communications topic that we think offers insights or sparks critical thinking in anyone interested in understanding understanding. To receive BFTB, (1) subscribe at right, (2) verify your email, (3) check your spam/junk folders if this initial email goes AWOL, and (4) enjoy. All newsletters include an unsubscribe link. You may opt out at any time. See our privacy policy.
To read past issues, click below.
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Cobalt’s communications worksheets help you plan for and successfully execute your branding and marketing efforts. Click on any image below to download a worksheet.
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Message Makers are interactive tools that enable you to develop key messages that you can use immediately in your branding or marketing efforts. Check back regularly to see what’s new.
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Positioning statements clearly articulate how a brand (product or company) differentiates itself from the competition. There’s a formula for writing positioning statements — and this tool breaks it down. Click on the image to access the interactive PDF.