Today, a marketing strategy must incorporate the full range of available digital media: the web, email, internet applications and mobile applications. Cobalt will work with you to develop a comprehensive digital strategy that will unify and align your communications across all channels and, as a result, elevate your brand in the consciousness of your audience.
Website Architecture and WireframingIt’s not enough to prepare content — words, images, videos — and then throw it at your customers, hoping they receive it and, more importantly, understand it. To communicate effectively, you must organize all of this information so that users can access it intuitively. This is known as information architecture, and at Cobalt, we can help you with all facets of the discipline, from defining user needs, to analyzing data sets, to creating site maps, site-flow diagrams and wireframes that show how a website or mobile app will work from a practical perspective.
Website Interface DesignWebsites used to take a back seat to traditional communications. Now they anchor a company’s marketing strategies. An effective website interface will encourage connections between your brand and your audience. Cobalt has extensive experience developing website interfaces, both as information architects and as content providers. Our designers have extensive experience in the latest technology standards and frameworks, such as HTML 5, CSS 3 and AJAX, and they will work closely with you to transform your static website into an engaging tool that delivers a high-impact experience to customers.
Content Strategy and DesignCompelling content is the holy grail of marketing. When it’s managed and developed strategically, great content enhances user experience, builds your brand, and helps your organization achieve business goals. Cobalt helps you execute on your content strategy by sourcing experienced content authors and by managing and organizing content creation. We can create custom content from scratch or make recommendations about repurposing existing content in an effort to maximize your digital assets.
Website Migration PlanningMoving a legacy website to a new platform — for example, from ExpressionEngine or Drupal to WordPress — is an increasingly common challenge. But it takes more than a simple scrape to preserve valuable assets and content hierarchies. Cobalt brings years of experience to every website project, which means we can help you migrate an existing website to a new development environment. Our team will review your existing web content and work with you to develop a migration plan that includes the approach to be taken, the key challenges in the migration, search engine optimization considerations, usability adjustments, customer impact, and any other key points.
Social Media PlanningSocial media is fast becoming a serious marketing tool for businesses. Compared to traditional communications channels, social networks such as Facebook, Twitter, Pinterest and LinkedIn allow you to communicate in real-time with your audience and attract fans, followers and friends who can evangelize your brand. Cobalt provides a number of a social media services. We can help you develop a comprehensive strategy focused on user engagement and then we can work with you at a tactical level to implement your strategy across the major networks.
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DIGITAL STRATEGY SAMPLES