LIFE SCIENCE MARKETING AND STRATEGIC COMMUNICATIONS

Communicating
Complex Ideas Is Hard.
We Make It Easy.

Your company is doing great things — even changing the world — and it should be easier to generate a buzz about it. Your team is already swamped but finding an external partner that truly speaks your language is challenging. At Cobalt Communications, we’ve spent more than two decades helping life science and other scientific companies tell captivating stories about the work they do. We get the technical stuff, and we know how to create and deliver messages that engage, motivate and captivate your target audience.

What we do

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Branding + Positioning

  • Brand Messaging
  • Brand Awareness
  • Naming
  • Brand Identity Development
  • Rebranding + Brand Refresh
  • Differentiation + Positioning
  • Brand Guidelines
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Integrated Campaigns

  • Campaign Planning
  • Product Launches
  • Promotional Campaigns
  • On + Offline Campaigns
  • Direct Mail Campaigns
  • Drip Email Campaigns
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Content Creation

  • Blog Writing
  • Social Media Content
  • Landing Pages
  • Newsletters
  • Videos + Animations
  • Infographics
  • White Papers
  • Presentations + PPT

Branding + Positioning

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Your brand is not something an agency gives you. Nor is it something you buy. Your brand is defined by the relationship you have with your customers, and it’s shaped by the messages you send and the response those messages elicit. An agency can, however, help you clarify — and harmonize — your messages across all channels and across all senses (visual, tactile, auditory) to ensure your audiences clearly differentiate you from your competition. Cobalt Communications offers a full suite of brand strategy services, from naming and positioning to identity design and development.

Let’s talk about how we can provide greater value for your brand that helps drive sales. Fill out the form on this page to get started!

Our Branding + Positioning Services

  • Brand Messaging
  • Brand Awareness
  • Naming
  • Brand Identity Development
  • Rebranding + Brand Refresh
  • Differentiation + Positioning
  • Brand Guidelines

Integrated Campaigns

When you’re introducing — or reintroducing — a product, service or event, an integrated campaign can be a useful vehicle to drive awareness or attract end-user consumers. At the same time, there are many platforms and channels at your disposal. Creating a cohesive strategy that brings together the right combination of traditional and digital marketing tools and delivers content at the right time requires both blue-sky thinking and down-to-the-detail planning. Cobalt has extensive experience strategizing, designing and implementing integrated promotional campaigns for both internal and external corporate audiences.

Let’s talk about how we can develop a creative campaign that attracts leads and converts those leads into buyers. Fill out the form on this page to get started!

Our Campaign Services

  • Campaign Planning
  • Product Launches
  • Promotional Campaigns
  • On + Offline Campaigns
  • Direct Mail Campaigns
  • Drip Email Campaigns

Content Creation

Effective content marketing requires the perfect blend of skillful writing and inspired graphic design. When both elements come together synergistically, you can establish your expertise, promote brand awareness and keep your business top of mind when it’s time to buy what you sell. Cobalt’s creative staff contains seasoned writers and designers that excel at translating complex information into compelling stories. We will work closely with your team — and with each other — to develop engaging content that stirs emotions, inspires action and tickles neurons.

Let’s talk about how we can work together to develop content with intention so you can attract the attention of your audience. Fill out the form on this page to get started!

Our Content Creation + Marketing Services

  • Blog Writing
  • Social Media Content
  • Landing Pages
  • Newsletters
  • Videos + Animations
  • Infographics
  • White Papers

Whether it’s marketing or communications, your next creative campaign should be a winner.

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The Art and Science of Understanding

540.534.2521
Make Your Next Campaign A Success With Cobalt