Cobalt-60 The Cobalt Blog

content marketing

Letter-perfect Layouts: The ABCs of F- and Z-Shaped Reading


Writers put pen to page (or fingers to keyboard) in hopes that people will cling to every word they write, taking notes for the purpose of applying published wisdom to their own daily practices. This isn’t the case in the digital age, when most consumers, who get much of their information online, don’t actually read sites front to back. 

Readers scan. And businesses must make sure that these users at least read the most important website material before exiting away from a web designer’s or writer’s hard work. 

Read on for tips regarding webpage organization to ensure your website and its content are reaching your clients. Read More…

Reduce, Reuse, Recycle: A Marketer’s Guide


Even for the most experienced marketing pros, the responsibility of keeping your brand’s content flowing across the web can be daunting, even exhausting. It’s like feeding a monster that’s never satisfied. So, in this article, we turn to a familiar mantra of environmentalism — Reduce, Reuse, Recycle — to explore how marketers and business professionals can get more mileage out of their content and do more with less. Read More…