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competitive analysis

Thinking Like Sun Tzu: How to Conduct a Competitive Analysis

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Sun Tzu, author of The Art of War, is often regarded as one of history’s greatest military strategists. According to the Chinese general, if you want to defeat your enemy, you must know them as well as you know yourself. The same is true if you’re marketing a brand — to succeed, you must know your competition. Read Moreā€¦