Cobalt-60 The Cobalt Blog


Equinox: Sales vs Marketing (In)Equality


Most businesses have a dividing line between sales and marketing. Very few, however, have complete equality between these two functions, and that’s perfectly okay. What is important is understanding the difference between sales and marketing and accounting for both activities in your business planning. As you celebrate the equinox, take some time to reevaluate and rebalance your sales and marketing efforts. Read Moreā€¦