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Marketing

The Lessons of Winning and Losing: A Primer for Marketing Communications

190520-WinnersLosers-Main

Ali, Namath, Secretariat — we remember winners because they overcame staggering odds to reach the pinnacle of their sport. But if there’s a winner, there must be a loser. History’s winners and losers can teach us a lot about how to communicate effectively. In this article, we consider a few classic victor vs. vanquished duos to uncover important marketing lessons. Read Moreā€¦